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Advanced Tools for Experienced Business Owners
Facebook Lookalike Audience
Apply This Method Cautiously
This Lookalike audience targeting method should ONLY be used if you have had significant success with Facebook Ads. It will bring you more of what you are already experiencing with your advertising. That means, in order to succeed with this method, you should have previously acquired a minimum of 1000 leads from your Facebook Ads and nowhere else, and many of those leads have become distributors (your team members). We suggest reaching 4A or 20 team members, directly with Facebook Ads, before using this method.
What happens if you use this method before achieving success with Facebook Ads? Here are some examples:
• If you have been advertising on Facebook and not getting many leads, using this method will only attract more people who are not signing up.
• If your Facebook Ads have resulted in leads, but few people are buying in, this method will continue to attract curious people who do not buy.
• If you have attracted buyers with your Facebook Ads, but few are becoming distributors, this method will bring in more people who are interested but possibly unable to do the business.
• If you have built your business with warm market, Google or YouTube advertising, LinkedIn, or any other method than Facebook Ads, this method will not work because Facebook does not have enough successful lead data to work with.
• If your Facebook Ads are the reason you have ranked up to 4A and beyond, this lookalike Audience method is worth testing.
Additional Note: In the example above, an entire country was chosen. However, a province/state, or even just a city, can be appropriate. It is the size of the budget that always dictates the size of your audience. Please select accordingly.
How To Reduce Spam Leads Using Google Captcha
If you’re getting a high number of spam leads in your funnel, you may want to consider adding an automated filter. This ensures that only real users can enter data into your landing page.
It is important to note that this could also cause a slight reduction in the number of sign-ups, simply because it’s an additional step.
Captcha is the quickest one-step filter and is frequently seen online, therefore the one we suggest.
If you do notice a reduction in leads, you can remove the filter at any time.
