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Advertising on Pinterest
Pinterest Business Account Setup
Note: When creating your profile description, be positive and brief to attract people like yourself. Be clear in explaining what you do. This field has 160 characters for text.
The Pinterest Advertising Guidelines makes this suggestion:
“Be authentic with your audience – Authenticity means being truthful and honest about the product or service you’re promoting. It also means being transparent with people about what they should expect when they interact with your products or services.”
Please spend the first month creating boards and pins before promoting a pin or advertising.
IMPORTANT
It is against Pinterest’s Terms of Service to use your personal Pinterest account for business. So, you must create a business account and agree to their Business Terms of Service.
If you already have a personal Pinterest account, you can:
Create a linked business account: You’ll be able to log in to your business account with the same login info as your personal account and easily switch between both.
Convert your personal account into a business account: If you created a personal account for business purposes and want to migrate your Pins and followers to a business account, you can convert your personal account to a business account.
- or -
Convert your personal account into a business account: If you created a personal account for business purposes and want to migrate your Pins and followers to a business account, you can convert your personal account to a business account.
Billing Set-Up
Obtaining Codes to Submit to the
Funnel Team
The Tags to be submitted to the funnel team are:
A. Base Code
B. Event Codes (There are 2)
• Lead
• Sign Up
Unhealthy tag notification is not uncommon, and they do not necessarily apply to our business. E.g., certain event codes like check out and add to cart do not apply so these tags can be shown up as “unhealthy”. As per the training, we only need the base code, the lead, and sign-up event codes.
Final Step - Check Your Codes
How to Locate Your Pinterest HTML Tag, Base Code, Lead & Sign-Up Codes On Your Website Landing Page:
1. To get to the “view page source” of your landing page…
For PC computer – CTRL + U (Press the CTRL key on your keyboard and hold it down. While holding down the CTRL key, press the “U” key.)
For Mac computer –The keyboard shortcut is Option + Command + U.
2. To locate your Pinterest HTML tag and codes…
For PC computer – CTRL + F (Press the CTRL key on your keyboard and hold it down. While holding down the CTRL key, press the “F” key.)
For Mac computer –Control + F (or Command + F on the Mac).
When the search box appears in the top right corner, type in the word “Pinterest”. If the Pinterest HTML tag and codes are present, the word “Pinterest” and all its associated tag and codes would automatically be highlighted.
Thank You Page:
1. Register your name and enter an email address. Use an email address that you have never used before. If you do not want to set up a new email address, go to https://temp-mail.org/en to get a disposable email address.
2. To get to the “view page source” of your thank you page, follow steps #1 and #2 as outlined in the landing page above.
Note: If after going through the above steps and you discovered that the Pinterest HTML tag and codes are missing, have the funnel team look at the issue by submitting a funnel update request via The Dream Team Admin System, your online business owners’ portal.
Obtaining Codes to Submit to the
Funnel Team
The Tags to be submitted to the funnel team are:
A. Base Code
B. Event Codes (There are 2)
• Lead
• Sign Up
Unhealthy tag notification is not uncommon, and they do not necessarily apply to our business. E.g., certain event codes like check out and add to cart do not apply so these tags can be shown up as “unhealthy”. As per the training, we only need the base code, the lead, and sign-up event codes.
Final Step - Check Your Codes
How to Locate Your Pinterest HTML Tag, Base Code, Lead & Sign-Up Codes On Your Website Landing Page:
1. To get to the “view page source” of your landing page…
For PC computer – CTRL + U (Press the CTRL key on your keyboard and hold it down. While holding down the CTRL key, press the “U” key.)
For Mac computer –The keyboard shortcut is Option + Command + U.
2. To locate your Pinterest HTML tag and codes…
For PC computer – CTRL + F (Press the CTRL key on your keyboard and hold it down. While holding down the CTRL key, press the “F” key.)
For Mac computer –Control + F (or Command + F on the Mac).
When the search box appears in the top right corner, type in the word “Pinterest”. If the Pinterest HTML tag and codes are present, the word “Pinterest” and all its associated tag and codes would automatically be highlighted.
Thank You Page:
1. Register your name and enter an email address. Use an email address that you have never used before. If you do not want to set up a new email address, go to https://temp-mail.org/en to get a disposable email address.
2. To get to the “view page source” of your thank you page, follow steps #1 and #2 as outlined in the landing page above.
Note: If after going through the above steps and you discovered that the Pinterest HTML tag and codes are missing, have the funnel team look at the issue by submitting a funnel update request via The Dream Team Admin System, your online business owners’ portal.
Obtaining Codes to Submit to the
Funnel Team
The Tags to be submitted to the funnel team are:
A. Base Code
B. Event Codes (There are 2)
• Lead
• Sign Up
Unhealthy tag notification is not uncommon, and they do not necessarily apply to our business. E.g., certain event codes like check out and add to cart do not apply so these tags can be shown up as “unhealthy”. As per the training, we only need the base code, the lead, and sign-up event codes.
Final Step - Check Your Codes
How to Locate Your Pinterest HTML Tag, Base Code, Lead & Sign-Up Codes On Your Website Landing Page:
1. To get to the “view page source” of your landing page…
For PC computer – CTRL + U (Press the CTRL key on your keyboard and hold it down. While holding down the CTRL key, press the “U” key.)
For Mac computer –The keyboard shortcut is Option + Command + U.
2. To locate your Pinterest HTML tag and codes…
For PC computer – CTRL + F (Press the CTRL key on your keyboard and hold it down. While holding down the CTRL key, press the “F” key.)
For Mac computer –Control + F (or Command + F on the Mac).
When the search box appears in the top right corner, type in the word “Pinterest”. If the Pinterest HTML tag and codes are present, the word “Pinterest” and all its associated tag and codes would automatically be highlighted.
Thank You Page:
1. Register your name and enter an email address. Use an email address that you have never used before. If you do not want to set up a new email address, go to https://temp-mail.org/en to get a disposable email address.
2. To get to the “view page source” of your thank you page, follow steps #1 and #2 as outlined in the landing page above.
Note: If after going through the above steps and you discovered that the Pinterest HTML tag and codes are missing, have the funnel team look at the issue by submitting a funnel update request via The Dream Team Admin System, your online business owners’ portal.
Creating Your First Pin
Pinterest puts a huge emphasis on consistent daily pinning of FRESH content. The suggested maximum pin frequency is up to 25 pins per day using a mix of your own brand-new pins and current pins from other pinners.
TIPS:
Do not use images found in Google and of unknown origin. Instead, use your own images whenever you can.
You can also use free or paid stock images from websites but always save the source link to where you obtained the image. Occasionally, Pinterest may ask for proof that you have the right to use the image. If this happens, simply provide the appropriate source link.
When re-pinning other people’s content, be sure that their links take you to a safe and trusted source.
When creating pins, pinning other people’s content, and in advertising, it is important that you adhere to Pinterest best practices, policies, and guidelines. NEVER copy other people's pin image, pin title or description, board, or profile description.
How To Perform Key Word Search
Using Canva to Create a Pin & Cover Photo
Disclaimer: The intent of this video is to demonstrate how to use Canva with Pinterest. THIS IS NOT A FULL CANVA TUTORIAL. Please go to canva.com to learn how to use Canva features.
Creating Your First Traffic Ad
Traffic ad increases the number of visits to your website. You pay only when someone clicks through to your site.
Definition of Broad Match
Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is “women’s hats,” someone searching for “buy ladies hats” as well as “women’s scarves” might see your ad. Learn more about broad match.
Definition of Phrase Match
Ads may show on searches that match a phrase, or close variations of that phrase, which may include additional words before or after. Ads will not show, however, if a word is added to the middle of the phrase that changes the meaning of the phrase. Phrase match is designated with quotation marks (“women’s hats”). Learn more About phrase match.
Definition of Exact Match
Ads may show on searches that match the exact term or are close variations of that exact term. Close variants include searches for keywords with the same meaning as the exact keywords, regardless of spelling or grammar differences between the query and the keyword. Exact match is designated with brackets ([red shoe]). Learn more About exact match.
Creating a Conversion Ad
Conversion ad drives people to take actions like lead and sign-up on your website.
Understanding Analytics
What To Do If a Pin or Ad is
Disapproved
The ad review process can take up to 24 hours and once it is approved, it will show up in the status column of your ad. Any edits after submitting for ad review will be re-submitted for review and restart the 24-hour process. If your Pin goes against advertising guidelines, you’ll receive a notification in your Ads Manager, as well as an email from the Pinterest ad review team with the reason for disapproval.
Pinterest does provide an opportunity to appeal a disapproved ad by reaching out to the support team, but it is advisable to review the advertising policies before submitting an appeal. An appeal must include the reason for the disapproval that you received, and the URLs to your disapproved ad.
Taking Your Branding to the Next
Level (Optional)
Glossary for Pinterest
Account Verification
The process of associating a website with your Pinterest account.
Boards
The place where pins are saved as collections, each board usually having a specific theme and pins relating to that topic.
Enhanced Match
An optional add-on to a Pinterest tag that helps you accurately match conversions on your website to Pinterest users.
Group Boards
Boards where two or more people are contributors.
Home feed
Where Pinterest shows you pins from the people and boards you follow, as well as pins, people and businesses that are similar or related to your recent activity.
Pin
A visual bookmark, often referred to as content, containing an image, description, and source. When you click on a pin it links back to a website..
Pinnable
Content that you feel is worth saving to your board.
Pinner
Pinterest account holder who creates and/ or saves content.
Pinterest Analytics
A tool offered only with a verified account, that measures activity on your pins by other users, to provide insight into how your published content is resonating with your audience.
Pin It Button
A software add-on that allows users to pin content from other websites to their own boards.
Profile
Select information about you or your business that you post on your account to represent you on the platform. i.e. name, work history, interests, website.
Profile Photo
The image you upload to represent your Pinterest profile.
Promoted Pins
Ads that businesses pay to be displayed on Pinterest.
Repin
To save an image to your board from someone else’s feed.
Rich Pins
A type of pin with extra information seen above and below the image. The information is known as metadata, and it automatically syncs with its linked website. There are four types of rich pins: Article, Recipe, Product, and App Rich Pins.
Tag
A digital tracking tool that allows you to measure actions people have taken on your website after they see or click on your Pinterest ads. i.e. signing up for the webinar.
Tag Helper
A Google Chrome extension that helps you ensure that your Tag is properly set up.
