Advertising on YouTube

To be fully setup for advertising on YouTube, it’s important to first have your Google Ads Account in place with all the necessary components. Take a moment to verify that you have all of the following in place:

Gmail account dedicated to your Enagic business

Google Ads Account connected to that Gmail address

Global Site Tag and Conversion Event Snippet created and actively functioning on your Landing Page and Thank You Page

You will find instructions for all of the above in this training site under – Main Tab: Advertising with Google Ads.

Design Your Channel Banner

If you’re using a software that does not offer YouTube templates, create a file of this size: 2560 x 1440 pixels (maximum size 6 MB).

The image below is a guideline of the dimensions for your banner, and approximately how much of it will be visible on each device (there may be slight be variances). In order for the most important part of your banner to be visible on all devices, such as your logo, text, and central focus of the image or design, keep these features in the center ‘safe area.’

Create a Simple Welcome Video

Build Your Channel

Step 1 - YouTube Channel Setup

After you’ve setup your YouTube Channel, keep your Google Ads Dashboard open and your YouTube Channel open, to complete this final and simple step.

Step 2 - Link Your YouTube Channel to Google Ads Dashboard

Some people like to further develop their YouTube Channel for an audience. This is a choice, not a necessity for advertising. Never request YouTube subscribers or video comments in any Flock chat, other than a chat that is designed only for that purpose. Every Flock chat has a very specific purpose. Instead, approach friends or family for support, or grow your following organically on the platform. Never message someone privately in Flock, Facebook Messenger, or any other platform, to request subscribers or comments.

NOTE: Dropping a link in a Flock chat with an unrelated purpose is grounds for immediate removal from that chat.

Create an Additional Ad Account

Note: AFTER CREATING AN ADDITIONAL AD ACCOUNT, Google Ads will take you through the steps to make an ad, so do make sure to follow the instructions at the end of this tutorial. YOU MUST PAUSE THE CAMPAIGN in order to prevent it from running. Pausing the campaign will also ensure that you are not charged any fees.

Tracking Your Lead Conversions

Now that you’re running an ad, of course you want to see the results it will get for you. Let’s get you setup for tracking results!

Make sure to complete Step 1 and Step 2 below.

Step 1 – Generating Your Global Site Tag and Conversion Event Snippet

If your screen does not look the same as the above video, then your follow this video instead.

Step 2 – Submit the tracking codes to the funnel team to activate them on your landing page and thank you page. Follow the instructions in the next video.

How to Submit Your 2 Google Codes Using the Administration System

After installing your codes and tags, you may still get a warning message from Google stating that the “Tags are not installed”. You can ignore this message. Here’s why:

When we send our codes to the Dream Team Funnel team, we are “installing the tags manually.” That action does not get communicated to Google, so you may continue to see this message. However, when the tags are installed, they trigger information that is sent to Google for the purpose of tracking data produced by your ads. If you see data in your Google Ads dashboard, under any of the columns Conversions, Clicks or Impressions, your codes are properly installed and tracking data correctly.

Additional note: The codes don’t affect your ad results or getting leads; they only track data.

Attraction Marketing on YouTube

Finding Your YouTube Audience in 3 Steps

Finding Your YouTube Audience

When creating the lists below, it’s important to search for the following:

Your Personal Interests (for attraction marketing)

Important words that are found on your landing page (for ad relevancy compliance with advertising policies)

Step 1 - Building a Keyword Targets List

You need 50-100 keywords

Step 2 - Building a Placement Targets List

You need 500-1000 Placement Targets

Step 3 - Optional – Building a Channel Targets List

This is optional, but if you choose to target channels, we recommend only between 5-10 channels.

Helpful Tools for List Building

TUBESIFT - Finding Keywords and Placements

Purchase Tubesift here: https://www.tubesift.com/

Learn more about Tubesift with the tutorial provided in your account:

TUBETARGET - Finding Keywords and Placements

Steps for Purchasing Tubetarget

NOTE: Tubetarget requires Google Cloud to operate. If Google Cloud is not installed on your device, you will not be able to use Tubetarget.

Purchase Tubetarget here: http://gettubetarget.in/
Sign-in link, after purchase: https://tubetarget.in/user/signin

Video Tips and Tools

A Video Style for Everyone

Some Video Styles

The conversational approach

A visual message of video-clips and images with text

Voice-over video - picture slide show with you speaking over it

Combination video – You talking, then images, and back to you

Group video with your team

Remember: Be positive, be authentic, and let yourself shine!

Presenting Like A Pro -
With Nisreen Slim &
Khaira Ledeyo

Mastermind October 10, 2019

Here are some fun exercises and valuable tools by professional actors in our very own community.

How to Create and Edit Cool Social Media Videos

Though YouTube’s mobile app supports other video formats, the primary YouTube player is still landscape. So, you should stick to for YouTube, or your videos will be displayed with black bars on the sides.

For more inspiration, look in the training site:

Main Tab: Advertising Training – All Platforms
Sub Tab: Sample Ad Videos
Sub Tab: Content Creation Tips and Ideas

Your Video Message

Watch this Before Making Your Ad:

Important Advertising Policies - Stay Safe with YouTube and Google Ads

Learn About the Advertising Policies Here:
https://support.google.com/adspolicy/answer/6020955?hl=en&ref_topic=1626336

The 1-Minute Message Ad Format

Follow this formula with these approximate times:

10-20 seconds – Identify a specific pain point or desire for change
30-60 seconds – Present the solution
20-40 seconds – Call to Action

Result = 1-2 Minute Message to inspire action!

The Why or Wow Ad Format

The Why or Wow Ad Format

30-60 seconds – Ask a leading question
30-90 seconds – Share your WHY or your WOW moment
15-30 seconds – Call to Action

Result = 1-3 Minute Ad with an impact!

Upload Your Video Ad to Your YouTube Files

Note: If you have more than one video ad prepared, you can upload them all. On some platforms it is possible to upload multiple videos in one step. If this option is available on your platform and your device, a message will pop up offering you to select multiple video files.

This step is not activating your ad. It is only adding it to your files, ready to launch live when you choose.

Launch Your In-Stream Ad
Campaign

Step 1 – Decide on Your Targeting Strategy

How would you like to target your audience? Choose from only ONE of the Target Lists you previously made:

Placement Targets

Keyword Targets

Topic Targets

Note: Additionally, there is an “Audience” targeting feature which is described in the video above. This will only be available AFTER THE FIRST AD has been launched. For the second ad and all future ads, this feature should be available.

Step 2 - Launch Your In-Stream Ad Live on YouTube

Notes:

To test the geographical range for your budget, try countries for a wide reach or try states/provinces for a more narrow target audience. Make adjustments to future campaigns according to results.

campaign with Keywords, 1 campaign with Topics, 1 campaign with Placements. try creating a campaign with all the same criteria, changing only the targets: 1 campaign with Keywords, 1 campaign with Topics, 1 campaign with Placements.

Step 3 Optional - Verify the Campaign Details

Campaign Setup and Testing

Campaign Setup and Two Simple Tests

Create a Second Ad in the Same Campaign to compare the results of two unique ads with the same audience, or simply to add variety for the viewers.

Campaign/Ad Status

Campaign Status – What does it mean?

After you launch your ad campaign, and before the review, you’ll see one of these

Under review: The ad is being reviewed by a Google Ads Associate and must be approved before it is live on YouTube.

Eligible: The video ad has been partially reviewed and approved to run in some contexts. Some factors are still under review.

After the review is complete, your ad will show one of these statuses:

Eligible (Learning): The ad can be shown to all audiences. If all your campaign settings are correct, it should be running. The platform is learning who the best viewers are for your ad, based on your targeting criteria and viewers’ engagement. The learning stage is set to 5 days, but in some cases the time frame may vary.

Approved: The ad complies with the Google Ads policies, so it can be shown to all audiences. If all your campaign settings are correct, it should be running.

Approved (limited): The ad can run, but not in all situations because of policy restrictions, such as the use of a trademark, for example.

Approved (limited all locations): The ad can’t run in your targeted locationspeople interested in your targeted locations.

Serving: The video ad is approved to appear on YouTube.

Disapproved: The ad cannot run because its content or its destination violates Google Ads policy.

Google Ads Dashboard

Dashboard Features

Select Your Reporting Columns

YouTube - Additional Tools

How to Delete a Video from Your YouTube Files

Finding Your Billing Information

Glossary for YouTube

Audience
A defined group of people that you select to view your ad, based on specific criteria such as demographics, keywords, interests, and the videos they watch.

Call to Action (CTA)
A statement or phrase included in an ad to encourage a viewer to take action, such as “Learn More” or “Sign Up”.

Channel
A channel is YouTube account holder’s presence on the platform, where video content can be privately saved, shared or published, and where ads can be launched from.

Channel Banner
The large image space that goes across the top of your channel page. It’s commonly used to visually communicate a channel’s brand and purpose.

Destination URL
The website link that your ad will lead someone to when they click on the call to action button.

In-Stream Ad
An ad that is shown while a viewer is streaming content, either at the beginning of the video or interrupting it part-way through.

Placements
A targeting strategy where your ad is shown during specific YouTube videos and/or channels

Topics
A targeting strategy that lets you reach a broad range of videos, channels, and websites related to the topics you select.

NOTE:
For Ad Status definitions, refer to:

Main Tab: Advertising on YouTube
Sub Tab: Campaign/Ad Status

For terms that relate to the Google Ads dashboard, refer to:

Main Tab: Advertising with Google Ads
Sub Tab: Campaign/Ad Status