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Advertising Training - All Platforms

Understanding Social Media

OK… It’s time to start advertising! Woohoo….Now let’s take a step back and think about this for a minute. You are about to put an ad out into the vast area that is social media. Sound scary? It’s not really, but what is important to understand is that you are going to potentially be reaching thousands of peoples news feeds every day! That is pretty incredible! It’s exciting, it’s exhilarating, and it can be a roller coaster of emotions.

Understand that social media is a quagmire of differing people and opinions and yours, at some point, will most definitely differ from someone else’s. Also, understand that it is perfectly OK! Your opinion matters just as much as the person that may differ from yours.
 
 
When you start advertising, you are going to receive comments and likes and loves on your pages! Soak those up and be grateful for everyone of them. You are also going to receive sad faces, angry faces, and comments that won’t be appreciated. It’s important NOT to soak those up. We have tools to help us all deal with those unwarranted and unwanted comments, so utilize those and move on to your next love and happy face. DON’T EVER take it personally! You never know what someone is going through in life – and their comments on your ad could have nothing to do with you or your business – and everything to do with simply being frustrated in their own situation.
 
 
Keyboard Courage – This is a condition that you need to be aware of as an online entrepreneur. On occasion you will see people type things that they would never dream of saying to someone in person. In extreme cases, this borders on a fetish for some people. Keep this in mind if you ever have someone post / message you something wildly inappropriate. Remember – it might have absolutely nothing to do with you or your business, and simply be a form of “guilty pleasure” for them.
 
 
These are the waves you will experience as your business grows. You will have highs and lows, peeks and valleys, great days and not so great days. We all do. Use the experiences to help grow your business, yourself, and help others grow theirs. If you are engaged in the learning and taking part in the Masterminds and community chats, the peaks will always outweigh the valleys.
 
Social media is exciting, entertaining, and growing every day! We are so fortunate to be able to utilize the training provided to join in this massive platform. Congratulations on having reached this stage in your business!    
 
 

Income & Health Claims

When working online it is critical to remember that anything you say can be misunderstood. When you write a post or create an ad about your business, take a moment to consider what others will take away from it.

INCOME & HEALTH CLAIMS ARE NOT PERMITTED

Never post any of the following on your page or profile:

  • Commissions / earnings that you or anyone else has earned
  • No dollars, euros, Pesos, or other currencies
  • ​Pictures of commission cheques
  • ​Anything suggesting that people can quit their job using our system
  • ​Anything suggesting that we earn “easy money”
  • ​Anything that mentions a 90% Automated System
  • ​Suggesting that the products can cure illnesses of any kind

Branding 101

How to Create a Transparent Logo with Canva and Tips on How to Apply it to Social Media Posts

Content Creation Tips and Ideas

The content for your social media presence, using the Attraction Marketing business model, should bring people to think and feel like, “HEY THAT’S ME!”. This applies to posts on social media accounts, videos on a channel, and all advertisements. To achieve this, ask yourself these questions as you create content and ads:
 
• How does my audience feel?
• What are they frustrated about?
• What do they wish for?
• What’s their biggest problem or struggle?
• How is our product and our business going to change their lives?
• How are we so different than other similar systems and communities?
• What about me and my ad/page that stands out?
• What do I have/know/do that other people don’t?
• What makes me different?
• What are the successful people doing?
• Did I build interest by providing an open loop with problems and solutions?
• Would I be inspired to take action by this ad/page?
• Did my ad promise change?
• Did I challenge common beliefs?
• Did I titillate the senses?
• Did I address pain points or needs?
• Did I provide any value in the form of nuggets or factoids?
• Did I provide a pattern interrupt?
• Did I use simple words and keep it as short as possible?
• Did a make a social proof statement?
 
 
Not sure what to leverage?

Sometimes we hear new people say that they have “no success to leverage” so they have nothing to talk about.
 
If you ever feel this way, then please ask yourself “How did every single other person before do this then?”. Nobody starting a business has success to talk about.
 
BUT you do have the distinct advantage of having a system and a community to leverage. People are already seeing results – so talk about that! You can say “xx people joined our online system today”, or “wow we’ve hit a new milestone in our business – 75,000 people from all over the world have officially joined our community”, etc.
 
 
 
 

Creating Catchy Headlines

The most popular headlines are 5 words long
Facebook, Google Ads and YouTube like “How-To” Headline Formats. Do not feel limited to this style of headline, however. Many other formats work well also. Use your imagination and your own style to best engage with your unique audience, and to create intrigue.

 
Some guidelines for writing a How-To headline:
 
• First, identify the specific things that your audience would like to change or improve in their life (“Desire”).
• Then, identify the specific things that your audience is struggling with, or something they would like to change or improve in their life (“Struggle/Pain Point”).
 
Some examples of headline formats using:
 
• How to “Insert Your Audience’s Desire”
• How to “Insert Your Audience’s Desire” and “Insert a Second Desire”
• How to “Insert Your Audience’s Desire” Without “Insert Your Audience’s Struggle”
• Highlight a problem and the solution that you can offer

When creating ads, remember, the mind can be convinced, but the heart must be won.

NOTE: REFER TO THE TAB "WORDS TO AVOID IN YOUR ADS"

Samples of Catchy Headlines
Learn how to build a successful online business from real people who have done it.
 
How To Build A Business Friggen Fast!
 
Do NOT Try And Sell Anything Online Until You Watch This!
 
How I Create Profitable Online Businesses in 7 Days
 
Life is Expensive!
 
For a limited time we are giving this training away…
 
People Are Going NUTS Over This Advertising Workshop.
 
How I Built A Biz Online + Am Living My Dreams!
 
Build + Grow Your Own Laptop Business Today!
 
Learn How We Became Entrepreneurs!
 
This Is How I Started Social Media Marketing!
 

Planning Your Successful Ad Structure

  • The most popular headlines are 5 words long
  • ​The most popular text copies are 14 words long
  • Link description are 18 words long

• The most popular words on the internet are: You, Free, Because, Instantly, Now, Up, More, & Find. As you can see, there is a common theme to those words… PEOPLE WANT MORE NOW! So give it to them! More pain, more suffering, more money, more happiness, more joy, more experiences, more freedom, more choices, more bliss, more status, more admiration, more chances, more hope, more dreams…THERE ARE SO MANY WAYS TO GET THIS KIND OF THING ACROSS!!! Draw from your well of experience.


• Avoid CLICK BAITING. Everything should be fairly congruent. From headline to video to text to targeting to lander. The more aligned these all are the better you’ll be treated by the powers that be (targeting isn’t a biggy but it helps with relevancy).
 
• Create An OPEN LOOP by telling a story where the brain will naturally want to seek out some sort of conclusion. Leverage the power of storytelling to keep your customers engaged and only by following along with you will that psychic itch be scratched. When performed correctly the urge to close the loop will win and hopefully you can provide them with an AHA MOMENT which when refined will lead to automation.
 
• Keep in mind that it’s easier to get a few SMALL YES out of someone over 1 big yes.
 
• Display a sense of authority and credibility without boasting or seeming cocky. People should feel like they need you but they should also feel like they want you! Remember that even though this is online, you’ll still have fairly intimate relationship with your team so be GENUINE and AUTHENTIC and you’ll bring in the right people.
 
• Your call to action and each subsequent micro commitment should feel as though it’s the natural next step…don’t just surprise someone with your link just like you shouldn’t be having them book their coaching call before they watch the videos (because then the start up cost would be missed and they’ll be pissed). Put extra care into your transitions as you release information and move them on to the next step. Be smooth!
 
• Providing SOCIAL PROOF acts as both credibility and peer pressure. “A community that went from a handful to thousands in under a year”, “A product that made millions its first…”, etc., etc., etc.
 
• PRINCIPLE OF RECIPROCITY. Before asking for something from someone, try to provide something first. Create a problem and provide a solution.
 
• Provide SNIPPETS, which are nuggets of info such as “did you know”, “remember when”, etc.
 
• Be ENTERTAINING (or at the very least don’t be boring). This can be achieved by using HUMOUR and/or MOVEMENT. Entertainment is a formula and as such, ads should ENTERTAIN. So treat each ad like a film that has a feel to it with a consistent narrative. Even the shortest ads should have a theme and plot and the classic HEROES JOURNEY is always a safe route to follow.
 
• Sentences should always start with a SUBJECT or a POWERFUL VERB. Use the start of the ad to GRAB ATTENTION! Make it something different. You can use colour, scenery, humour, insight, infrastructure, even a costume while driving. ANYTHING! Remember, if you want extraordinary results you can’t just do ordinary stuff.
 
• Upset the STATUS QUO by challenging peoples common beliefs or presumptions. Quotes are always an easy way to make bold statement while having an escape hatch. Use numbers and be specific. Lists work really well when trying this approach. Try googling various stats (you can find a stat to support just about anything) and then use them to get peoples attention.
 
• SCARCITY PRINCIPLE. Create a SENSE OF URGENCY by creating some kind of TICKING TIME BOMB. You can use fear, suspicion and doubt to your benefit.
 
• Execute a PATTERN INTERRUPT and you’ll get people to look at you as not a sales person.
 
• By doing something that disrupts regular PATTERNS OF EXPECTATION, you’ll make people stop and think for a moment.
 
• Expected rewards will reduce motivation while SURPRISE REWARDS INCREASE MOTIVATION.
 
• Get them comparing themselves to other people in better and worse conditions.

Video Suggestions:


• Professional videos give an air of authority while homemade give a sense of authenticity.  So if you’re using a homemade video, what are you going to say to show your authority?
 
• To connect to your viewer, say something like “It wasn’t that long ago that I was also…”.
 
 
• What is your mechanism?  How can you help the viewer move from pain to prosperity?
 
• Do not introduce your mechanism until you’ve established trust & authority.
 
• Speak to your most common objections – while also disqualifying people that have the traits you don’t want to deal with.
 
• What is your call to action?  It must match the viewer’s level of experience at this point in your relationship.

Understanding Ad Budget

How Ad Budget and Targeting Work Together

Sample Text Ads

*** IMPORTANT ***
Please remove flagged words before submitting your ad to Facebook for approval. Refer to the Training Site – Advertising section > Staying Safe While Advertising on Facebook > Always Avoid These Words When Building Ads on Facebook.

The sample text ads are suggestions for inspiration only and are meant to be edited and updated by anyone who chooses to use them. Therefore they are not updated regularly to reflect the most current “trends/statistics”, this is the responsibility of the user.

Put your own spin on these so we’re all not using the same ads.

PLEASE DO NOT COPY OTHER PEOPLE’S ADS.

THE STORY AD
Note:  (This is mine, Darren Ewert’s, so please edit it and change it to be relevant to your life and your story). The basic framework will be the same. 
 
Dislike your 9 – 5 grind?


And not making enough to get ahead?

Not enough time to spend with your loved ones?
Fed up with working tirelessly to build someone else’s fortune?
 
A few years ago, if you would’ve told me I’d be able to spend my days hanging with my loved ones instead of slaving away at a job I hate…
Be able to pay my bills without worry…
Buy my dream cars… and my dream homes…
I wouldn’t have believed you.
 
But, before I tell you how I’m able to wake up every morning whenever I please, to spend my day at the beach, work when I want to work, and spend the day with my family…
 
I want to share where I started from, so you can see that you and I are not so different, and creating the lifestyle of your dreams is simply just a matter of thinking bigger and making a decision to take action…
 
I struggled…
I was kicked out of the house at 16 years old for being gay.
My first job was at McDonald’s. It was awful.
I didn’t graduate high school.
I eventually moved from the small town I grew up in to the closest big city.
It was more expensive, so at times I worked 2 jobs just to survive.
Finally, after a few years and a few jobs I ended up working in a call centre for a telephone company.
It paid quite well, but it came at a price… sacrificing freedom, well-being and piece of mind…
Working crazy hours doing shift work, commuting an hour each way, spending most of my time away from the people I loved… and all for what? A bigger paycheck?
The work environment and morale was so horrible that everyday there felt like a part of my soul was dying.
I couldn’t go on living this way….
 
The light at the end of the very long, dark, lonely tunnel came when I learned about this young 29yr old online entrepreneur I had met through some friends. He was making an absolute KILLING online using a simple system that even a high school drop out like me could master….
 
He showed me a way that I didn’t have to chase down a single friend or family member to make them feel sorry for me and buy something from me…
I remember when I made my very first $40 commission… I know it wasn’t much, but it proved my dreams were possible…
 
I knew that if I could make $40 I could make $100 and if I could make $100 I could make $1000…
 
I’ve now been able to make 3 times more in a single month than I used to make in an entire year!

 
I’m beyond grateful.
 
I know money isn’t everything…but it sure gives you a heck of a lot more options in life…
 
I now get to spend QUALITY time with my family and friends, making memories, doing the things we love.

We get to travel…
We get to actually LIVE…
We’re HAPPY… we’re FREE…
 
No one should have to miss out on their children growing up….
No one should have to sacrifice special moments in life, just to put food on the table…
No one should have to choose between work and family…
 
If you’re tired of working like a slave, building someone else’s empire, while missing out on life, send me a personal message or register on the link below.
I want to hear your story!
 
The information that was shared with me can help you too…
Please share this post with anyone you think it might help!
 
Sincerely,

Darren
 
Register for our complimentary, live online workshop here to learn more about what we do:
(insert link)
 
(insert an eye catching, scroll stopping picture like the one I used below. Pease do not use mine).
ANOTHER STORY AD OPTION (MORE GENERIC)
 
Ever DREAMED of becoming a DIGITAL NOMAD? 
 
LEAVE BEHIND the cycle of overworked and underpaid? 

 
Have the ABILITY to watch a beautiful sunset from anywhere in the WORLD, while still creating an income as a digital entrepreneur? 
 
I sure did… every… single… day.
 
But I asked myself… how could I do that? I had no idea where to start. 
After basically giving up, a post popped up on my feed.
 
On a last ditch effort, I checked it out and holy noodle, THIS WAS IT…
…a chance for me to utilize me… myself… my lifestyle to build and grow my OWN business using the www! 
 
Before I dive into the all the deets I want to share a little bit about myself.
My name is _______ and and I have “missed the mark” in basically everything I have tried in my life.
 
I tried everything from working corporate, going back to school again and again, cleaning houses, stocks, serving, starting my own business. The list goes on…
But nothing seemed to work out and there was never ENOUGH.
Enough time, money, happiness. I felt out of control because nothing I did ever seemed to work out for me in any aspect of my life.
 
And then the realization that each year seemed to be flying by faster than the last…
My life was becoming nothing but distant dreams.
My heart hurt. I knew there had to be something that aligned with my day dreaming.
 
Drained, I kept day dreaming of my nomad life I wanted so badly… wishing I were somewhere else….
Taking month long trips to the growing list of places on my bucket list

Exploring every back road, mountain, river and ocean I could with no agenda

Relaxing on beaches and skiing in champagne powder

Spending quality time with my family and friends

Seeing myself smiling more, laughing more… enjoying life more..
… You know? Somewhere else.
 
So back to that holy noodle, THIS IS IT moment!… 
 
When I read that post about the opportunity to grow and build my own business using the world wide web whilst being able to have control of my life I’ve never nodded my head so hard “YES!”
 
The headache was WORTH IT! Hahaha!
 
So, what did I do? Exactly what the post told me to do…
I commented “YES!” on the post.
I decided to GO FOR IT. 
 
Your turn!
Comment “YES!”
 
I TOOK ACTION and have become a digital nomad showcasing my lifestyle and my list of “somewhere else’s” all whilst generating revenue using the www!
 
I was provided with all the step by step training, tools, mentorship and coaching to build and grow my own digital business that runs itself at costs that I have full control over scaling as my business keeps growing.
 
I have met wildly incredible humans that all want to see and help each other succeed and built my own team of amazing entrepreneurs!
Not to mention some new travel buddies! Whoop!
 
And, I have developed a MINDSET of pure abundance which in turn has handed me more than ENOUGH of all the things I never felt I had enough of!
 
Sound good?!
Comment “YES!”
 
I will reach out to you personally with the details!
 
I can’t wait to talk to you!
(insert name)
ANOTHER STORY AD OPTION (MORE GENERIC)
 
I Stopped “Just Getting By”
 
Let me show you how I changed every aspect of my life emotionally, financially and physically and started living my life today! Read through…
 
My name is _______ from ______________. I am a happy go lucky person and most of my friends would attest I have an infectious personality and can make anyone laugh. But in the back of my head I had one lingering worry day in and day out – the state of my bank account.
 
I missed trips, events, opportunities and became emotionally unavailable to my family and friends because I all I could do was worry.
 
I succumbed to the “NO FUN CLUB” declining every invitation because I was too tired or could not front the cost. I was trying to sustain a living in a city that is exponentially growing economically faster than the average person can keep up with.
 
Even my parents were entering retirement with ZERO savings.
 
I just wanted to have a fun life. I wanted my parents to have a good retirement. But I was overwhelmed with the feeling it was impossible. I muttered to myself everyday
 
“This is not a life…”
Then it hit me.
 
Technology is a part of our modern lives. We bank online, pay bills online, shop online… it only made sense to leverage the Internet and social media…
I came across an ad just like mine that you are reading right now and took a leap… a jump… a little swagger and joined a community of thriving entrepreneurs learning to build a business…. online
 
Take your leap here!
(insert link)
 
Here I am now feeling proud and confident in immersing my circle (YOU!) with what am and doing and who my team is!
 
It’s ideal for anybody that has no concept of where to start or any idea where to begin online because the system is literally plug and play!
 
The best part is, I now get to coach people like you who must be resonating on some level start your online journey!
I AM EXCITED. For the first time in a LONG time genuinely excited!
 
Comment “LEAP” in the comments or get all the info right away from my link:
(insert link)
 
• No Special Skills Needed Except Motivation + Ambition!

• Work From Anywhere At Anytime

• A Personal Mentor at Your Fingertips (ME!)

• Exceptional Step-By-Step Training + Goal Setting

• All The Sales Tools, Marketing Training + Products Are Provided
 
I can’t wait to mentor YOU!
Talk to you soon!
 
 
(insert name)
SHORT STORY AD (GENERIC)
 
I spent most of my life FEELING
Lost, Alone + Unaccepted.

 
I Was Never Going To Get Ahead.
Like A Failure.
Anxious About How To Afford Anything.
Spiritless…
 
I put my heart into everything I do and I am very emotional and passionate but I always had this lingering negative feeling over me. Mainly because of my anxiety of constantly taking one step forward and two steps back in every aspect of my life. I had failed MORE times than I can even count and I am my own worst critic. 
But I knew I was never going to give up.
 
What I am doing now, instantly helped change my mindset. I was accepted immediately into a community of likeminded individuals that resonate with each others stories and all wanted to see change in their lives. We all want to see each other succeed!
 
Our new journeys have brought upon new lives. Lives full of abundance in our emotions, relationships, finances and mindsets! We finally feel alive!
 
If you’re interested in learning more about what I did, please send me a message or sign up here for more information:
 
(insert link)
STORY AD FOR SOMEONE WHO’S OWNED A BUSINESS BEFORE
 
How One Decision Saved My Life Emotionally, Financially and Physically
All I had to show for over two years until recently was business losses exceeding (insert amount), endless worry and tears… lots of tears… 
I was losing my spark 
 
But throwing in the towel was not an option and now I have my life back from making ONE decision.
How? I was introduced to an affilate marketing team that transformed me holistically. Read through…
 
I knew ultimately I wanted to go online but I couldn’t find my footing. I tried a couple avenues with no success and more… tears.
I wanted it so badly but having a couple businesses failing at the same time was destroying me emotionally, financially and physically.
 
Every failure lead to a more cyclical feeling of despair, defeat, and emotional sabotage.
I started dwelling on my problems and magnified the worst case scenarios to the point I was sabotaging everything in my way from my businesses to relationships to my own self-worth.
 
My friends were worried.
 
They told me maybe it was time for me to go back to the “working” world. 
The world of overworked and underpaid just so I could MAYBE get by and MAYBE make up my capital losses.
 
I didn’t even think for a second staring wide eyed and straight faced into their eyes. 
 
I didn’t sway.
I didn’t stutter.
The words just came out.
It was the most articulated, clear and concise answer I had been able to give someone in months.
“NO, absolutely not. That is NOT an option.”
A big solid NO. X
 
I drew a proverbial line in the sand and no one, not even me was going to cross it.
 
I took a leap… a jump… a little swagger into a new mindset. I changed my way of thinking from worst case scenario to best case scenario and worked on finding something online that was going to work for me.
 
The realization if you want something bad enough you have to give yourself a fighting chance, stay dedicated and even when things get a little hairy, don’t let your mistakes define you.
 
I landed on an opportunity to leverage the internet by JUST BEING ME and it changed my life 
(insert link)
 
After I watched the video above and unlocked my profile, the first couple modules made me take a really good long hard look at myself, where I am now and where I want to be.
 
I have become the entrepreneur I knew lived inside of me.
Dedication to self improvement, learning, and staying engaged in the community are the key factors and if you have those traits and are willing to work to improve your WHOLE life click here 
 
(insert link)
 
Once you have registered and unlocked your profile comment “Line In The Sand” so I know you are ready and can connect with you!
 
Talk to you soon!
(Insert name)
SHORTER, GENERIC STORY AD FOR A JOB QUITTER
 
Everyone around me thought I lost my bloomin’ mind
 
I knew that walking away from a secure job was risky, but deep in my heart I knew that there was more in life.
 
More than being stuck behind my office walls staring at a computer all day fixing peoples problems.
 
Wasn’t life made to live??
 
How were some people seeing the world while making a living?
 
If they could do it why couldn’t I?
 
That was the start of my research over 20 months ago.
 
Clearly I didn’t lose my mind. In fact I have GAINED so much more life.
 
(optional sentence) Just in the last 6 months I have been to Mexico, Hawaii, ________ not to mention all the awesome trips around Alberta and BC.
 
See, while searching online for “something more” I ended up finding a business which introduced me to the world of freelance digital marketing.
 
Did you know that 90% of the time, when someone makes a purchase online, an “affiliate” gets paid?
 
The online shopping trend is expected to be a $500 billion dollar industry by the year 2020 and the major industry that is making that happen is affiliate marketing.
 
I can show you how anyone can start a new career as a freelance digital marketer and the best news is you don’t have to be a tech wizard!
 
Click the link below now you can actually attend our free web class at No Cost and see for yourself. It will even tell you your next steps if you want to discover even more is this leading industry!
 
If you have any questions or wish to chat just shoot me a message 🙂
 
(insert link)
THE ECONOMY DRIVEN AD (VERSION 1)
 
Feeling the (insert town, city, province, state, country, etc) Recession?
 
We have friends that have been laid off from many industries such as oil and gas, transport, construction, journeyman plumbers, contractors and tradesman of all types!
 
Even corporate office jobs like accountants, assistants, call centre representatives, secretary and web developers are getting their hours slashed or worse yet, losing their jobs!
 
Small business owners are also suffering because of the ripple effect!
The good news is that we have a solution!
 
Find out how we escaped the rat race & now earn a living online!
 
Register here for free information on how to join us: 
(insert link)
 
Write “info” below if you want me to send you more details.
 
(insert pic, maybe one of you in front of a particular landmark in the place you are targeting for example)
THE ECONOMY DRIVEN AD (VERSION 2)
 
Feeling the BOOM and BUST in _______?
 
We have friends that have been laid off from many industries such as oil and gas, transport, construction, journeyman plumbers, contractors and tradesman of all types!
 
Even corporate office jobs like accountants, assistants, call centre representatives, secretary and web developers are getting their hours slashed or worse yet, losing their jobs!
 
Small business owners are also suffering because of the ripple effect!
The good news is that we have a solution!
 
Find out how we escaped the upon and downs & now earn a living online!
Register here for free information on how to join us: 
(insert link)
 
Write “info” below in the comments if you want me to send you more details.
(insert pic or video)
THE ECONOMY DRIVEN AD (VERSION 3)
 
(City, Town, Province, State Country of your targeting choice) is Expensive!!!
Find out how you can supplement your income with a digital business.
Complimentary Registration Here: (insert link)
 
Check out my video or send me a message!
(insert video or picture and change the line above accordingly)
 
THE ECONOMY DRIVEN AD (VERSION 4)
 
The ups and downs of the Alberta (or insert your target city, town, country, area here) economy affect everyone.
 
The good news is that we have a solution!
 
Find out how we escaped the grind & now earn revenue online!
 
Send us a message or leave a note below for more info.
(insert pic pr video)
THE ECONOMY DRIVEN AD (VERSION 5 – REPLACE BC IF NEEDED)
 
British Columbia is getting more and more expensive. I wanted so badly to live my life in my city that is exponentially growing economically faster than the average person can keep up with.
 
Beautiful British Columbia‘s cost of living was pushing me out.
 
The good news is I found a solution and I want to share it with you!
 
Find out how I am able to live in Vancouver all whilst doing what I love!
If you would like more information on how to join our team please feel free to message me, type “INFO” in the comments, or go to my website where you can read my story and enter your information to receive a personal link to our live workshop that is held every Tuesday and Thursday at 5pm PST.
 
SHORT TEXT AD (VERSION 1)
Short text ads (which have always done VERY well for me – Darren Ewert)
 
REAL people getting REAL results with a proven system
Learn how you can too!
Visit (insert link) to sign up for more info.
 
(insert pic or video)
SHORT TEXT AD (VERSION 2)
 
Take the Leap of Faith!
Learn how everyday people are making the move online.
Send us a message or leave a note below for more info.
 
(insert pic or video)
SHORT TEXT AD (VERSION 3)
 
Just a quick hello from (insert city) and a little overview of our business and how we help people.
 
For more detailed info, check out the Learn More button below the video.
 
(insert video)
SHORT TEXT AD (VERSION 4)
 
Want To Generate Revenue While You Are Sleeping? 
 
Live Online Workshop Tonight 5pm PST Will Explain Our Business That Allows Us To Do Just That!
 
Not Going To Lie… I Am Enjoying Not Waking Up To An Alarm Clock
Sign Up Here:
 
(insert link)
SHORT TEXT AD (VERSION 5)
 
Start Working For Yourself…
We provide you everything to get your online business up and running quickly! I was up and running in 2 weeks. The best part is, I get to be you mentor 
 
Register here:  (insert link)
SHORT TEXT AD (VERSION 6)
 
There are so many days we wake up and say to ourselves, “is this really how life is supposed to be”?
 
NOPE. I don’t want that for you, or anyone and I have a solution for you!
Everyday should NEVER feel like our version of groundhog day as we pull ourselves together and just go through the motions of life settling with unhappiness and stress because we dislike our jobs and are are not earning enough to make a living…
 
Find out how I am making a living online all whilst doing what I love!
 
Send me a message for free information on how you can do this too.
 
Or share and/or comment “INFO” below if you want me to contact you with more details!
 
Ever thought about getting into Digital Marketing and just not sure where to begin or how it all works?
 
Well, we got you covered!!
 
Check out our free Starter Class by clicking on the button below to register.
(insert link or sign up button)
 
SHORT TEXT AD (VERSION 7)
 
Learn How We Became Entrepreneurs!
 
We started seeing the digital trend that our world has evolved into and we wanted to be apart of it, but ran into a few issues
 
1. We had no experience or knowledge of how it all works.
2. We had no idea how to network as we didn’t want to bug our family or our friends.
 
(insert learn more button)
SHORT TEXT AD (VERSION 7 – RUN AS POST ENGAGEMENT AD)
 
The power of NOW
 
There is no perfect time for anything. All we have is now so go after what you want and don’t let fear get in the way!
 
You live your life today!
 
And I can help you get there  please send me a message or comment below and I will get back to you ASAP 
 
(insert pic or inspirational quote pic)
 
MEDIUM TEXT AD (VERSION 1)
 
Do what you LOVE to do! 
 
You have so little time. How can you think of wasting a moment doing something for a living you don’t like to do? What kind of living is that? That is not a LIVING, that is a DYING!
 
Marketing online may not be your “dream” job BUT owning your own online business can allow you to live your DREAM LIFE!!!
 
Comment “INFO” and find out how you can make your living online OR attend our FREE ONLINE WORKSHOP! All it takes to save your spot is your first name and email address: (insert link) (insert picture)
MEDIUM TEXT AD (VERSION 2)
 
Do what you LOVE to do! 
 
You have so little time. How can you think of wasting a moment doing something for a living you don’t like to do? What kind of living is that? That is not a LIVING, that is a DYING!
 
Marketing online may not be your “dream” job BUT owning your own online business can allow you to live your DREAM LIFE!!!
 
Comment “INFO” and find out how you can make your living online OR attend our FREE ONLINE WORKSHOP! All it takes to save your spot is your first name and email address: 
 
Make Your Dreams Your Reality!
 
(insert link) (insert picture)
MEDIUM TEXT AD (VERSION 3)
 
Life Is Expensive + Many Of You Feel Your Dreams Are Out Of Reach And It Breaks My Heart Because There Is A Solution! 
 
Send Me a Message For Complimentary Information On How To Join Our Team + Community and Start Living Your Dreams!
 
• No Selling or Phone Calls
 
• No Special Skills Needed Except Motivation + Ambition!

• Work From Anywhere At Anytime

• Everyone Is Assigned A Personal Mentor

• A Laptop + Phone Is All You Need

• Continuous Support + Membership In Our Private Community of Over 8000 Business Owners Globally!
 
You Live Your Life Today! Your Dreams Are Within Reach.
 
To Learn More, Comment “INFO” So I Can Send You More Details or Click “LEARN MORE” Below … Register Right Away For Our Complimentary Live Online Workshop Explaining How It Works + Enjoy Live Testimonials From Members Of Our Team!
 
The Only Regret I Had Was Not Doing This Sooner!
(insert pic)
LONG TEXT AD (VERSION 1)
 
HERE IS THE NEWS!
 
The word is out!
 
Our educational platform is proven to help anyone, and I mean anyone who wants to go online
 
• Existing business owners want to learn a new skill and to take their products and services online and ad another stream of income
• Someone with zero skills online wanting to learn online marketing
• Someone who wants to start a business online but doesn’t have products or services to sell (still keeping the affiliate side of things we can provide products to sell … and no it’s not just the one that you google and think it is…)
• Someone who is ready to make a change for themselves and their family and knows deep down inside it will take stepping out of your comfort zone and trying something new to get there. With loads of help and mentorship!
 
Here it is…
I present to you…
(insert link)
 
(optional tag people) 
If you are one of the people I listed above please do not hesitate to reach out and ask me any questions!
 
The amount of people jumping in now is incredible! They want to be a part of this change and soak up all the positive energy of the movement forward!
 
Let’s go team!
Looking forward to talking with you!
 
LONG TEXT AD (VERSION 2)
 
There is a reason they call it “Living The Dream” because for most it stops there.
“The Dream” remains the dream and the “Living” never happens.
 
I always fell short reaching my dreams…
 
I tried countless times as and put myself into all sorts of vulnerable places emotionally and financially but still wasn’t getting anywhere.
 
Then I saw a post right here… on social media… with a couple explaining their story and how they joined an academy, a community of like minded dreamers that wanted to live the dream. And these two were doing it! Travelling as they please with financial security and time abundance to spend with family!
And all they wanted was to pay it forward to see other dreamers start living their dreams by sharing this opportunity.
 
Obviously I was intrigued.
 
Once I dabbled into the academy and community it hit me like a tonne of bricks on why I wasn’t succeeding before in the online world.
 
I was missing the PLAN.
 
The clear path… step by step how to reach my goals and dreams.
And without that PLAN dreams will always just be dreams…
 
This academy changed my life through just the first of many modules, “The Discovery Process”.
 
I was able to set out my vision and goals and really look deep into WHY I wanted to be Living The Dream.
 
Now it is my turn to pay it forward because all I want to do is help people SUCCEED and live their life today!
Start Living Your Dream!
 
Ready?
Drop a “I’M READY!” below!
 
I will reach out to you personally and get you started with the first step of your plan!
 
Talk Soon!
 
LONG TEXT AD (VERSION 3)
 
The SYSTEM Is Broken 
 
We have all heard it time and time again… the definition of insanity is doing the same thing over and over and expecting different results.
 
This is all due to the broken SYSTEM
 
grow up
go to school
get a job
go back to school
pay for university
have an education
get married
buy house
make sure it has a white picket fence
be house poor
have a baby
spend all the money on the baby
forget how to take care yourself
stress out every day about how you’re going to take care of yourself
and your family
try to retire
or never retire
never get to do the things that you always wanted to do
realize there is no more time left…
and die.
 
That system is so broken
 
And I never actually believed in it in the first place but I hit a point of conformity just to fit in with society and other people’s schedules.
 
I was beyond unhappy and over it.
 
There is difference between someone who is going to be stuck in the broken system and someone who is ready to live their life today. ACTION.
 
So, I took ACTION.
 
I saw a several posts on my social media feed very similar to what you are seeing now where someone was telling their story.
 
I found ONE that I just resonated with and something drew me to it.
 
When I read the post I realized the opportunity was going to allow me to utilize my passion of helping people in all aspects of their lives.
 
I didn’t hesitate for a second… whereas other posts I had.
 
I made the choice to learn more and watched the free educational video. I had nothing to loose at this point and everything to gain.
 
It was a no brainer… I went all in!
 
I joined an academy, a community, a laptop formula affiliate marketing platform and have broken the system owning my own business in the online world!
 
And anyone can do just that…
 
Ready to break the system?
 
Drop me a message or type READY in the comments!
 
And I will be in touch with you and answer any questions you might have about our academy and affiliate marketing business ownership online.
 
Or, head right to my teams 60+ minute complimentary educational video which explains the business and allows you to give our academy a 30 day risk free trial.
 
Our new “Discovery Process” is worth the trial in its own. Learn about what you really want and value the most from your life and see if this business is a fit for you.
 
Do that here!
(insert link) 
 
Excited to meet you!
(your name)
 
LONG TEXT AD (VERSION 4)
 
What Is Your Bucket List?
 
Think for a moment… what does yours look like?
 
Time is very precious. A minute of not doing something productive or memorable is a minute wasted and you can’t take that back. You are never too young or too old to realize the power of that statement.
 
Life is expensive as it is without all our dreams. We all want MORE TIME to do the things we love, see the people we love, and see the places we love. I wanted to TRAVEL, spend time with my FAMILY and have FUN!
 
My name is ______, I live in _______, and I am in my early (twenties, thirties, forties, fifties, etc). Most people consider me young and that I still have my whole life ahead of me. TRUE. But I carried an unhealthy mentality that I had to work myself to the bone to get by and save for retirement. With each passing birthday I always said “this year… this year will be my year”. But each year seemed to be flying by faster than the last, it was never “my year” and if something didn’t change retirement would never be an option and my bucket list would be nothing but a piece of paper of distant dreams and truth be told, most of us can resonate with this regardless of our age and situation.
 
So I asked myself, what can I do to earn residual income and not have to move from my home, still spend time with my loved ones, see all the places I want to see and complete my bucket list? Well, I opened up my own business… online.
 
How did I start it?
 
Send me a message or comment “Info” or email me and I will send you more information right away.
(insert emai)
 
• 100% Risk Free
 
• No Selling Involved
 
• All The Sales Tools, Training + Products Are Provided
 
Remember: You live your life today, not tomorrow, and certainly not yesterday 
 
I cannot wait to mentor you! Talk to you soon!
 
(insert name and pic)
 
 
LONG TEXT AD (VERSION 5 – Geared Towards Women)
 
Are You A Future Lady Boss?
 
Let me show you how!
 
Stop waiting for the perfect time to do all those things you’ve always wanted to do!
 
Go after your wildest dream. Invest in yourself. Have the opportunity to travel. Let go of your fears. What is your infinite possibility? No matter what your situation know all your dreams are within reach and there is no better time to grasp them than 
 

N O W
 
Ladies, we only hold ourselves back.
 
Each generation we are becoming busier trying to juggle work, families, social lives, finances, self worth – the list goes on. The world is moving faster and faster around us. We start to feel like we are loosing ourselves and our control of what we really want in life.
 
I know I felt that way…
But now… I am a Lady Boss!
 
I have been able to live my life today and feel a sense of purpose and accomplishment in going after what I truly wanted…
 
TIME and to take a breath and enjoy LIFE.
 
I own my own business… online… and I want you to be a part of my tribe and own your own business as well!
 
In short, my mission is to turn brilliant entrepreneurs into digital business owners, mentors and influencers allowing them to end the pattern lost dreams, start living life on your own terms, and creating your tribe along the way.
 
Comment INFO below or send me a message to learn more! The next TEN ladies to become an active member of my tribe will receive a personalized gift from me. (send them a signed copy of the Magic from you welcoming them into the business and to your team)
 
I look forward to having you in my tribe
(Name)
LONG TEXT AD (VERSION 6 – Geared Towards Women)
 
SEARCHING FOR WOMEN WHO WANT TO CHASE THEIR DREAMS LIVING THE LAPTOP LIFESTYLE!
 
I had traded my smile…. my dreams for… 
A paycheque…. and a pretty pathetic one at that.
 
I spent all of my days giving time and energy to jobs that over worked and underpaid me. I had traded my time to employers who couldn’t see the value I was bringing to the table.
 
Every family event or hang outs with friends I was never “present” and my mind was off in a distant space dwelling… 
 
I isolated myself, diving deeper into a negative and depressed state – some days not even making it out of bed and calling in sick or that I would be late.
 
Drained, I day dreamed wishing I were somewhere else….
 
Taking month long trips to the growing list of places on my bucket list
Exploring every back road, mountain, river and ocean I could with no agenda
Relaxing on beaches and skiing in champagne powder
Spending quality time with my family and friends
Seeing myself smiling more, laughing more… enjoying life more..
… You know? Somewhere else.
 
So what did I do?
I accepted it.
… For a little while, at least…
 
Until one day I was scrolling through my photo reel on my phone and the hard reality set in that trying to find a photo of me genuinely and authentically smiling was a rarity.
 
That was it. One of the many line in the sand moments for me.
So then what did I do?
I created a business and traded in that pathetic paycheque… for my dreams!
 
… Wait, that’s possible?
 
Yes! And with that trade..
I am now fully present with myself, family and friends -
I am motivated and have a positive mindset.
  I Have the chance to live my daydreams in reality
I Found a way to supplement my income and am on my way to replacing it!
 
ALL THAT IS NEEDED ARE THESE 3 THINGS
1.  Mindset to say yes
2.  Motivation and desire to learn new skills, set a custom schedule that suits your current lifestyle, and have no limit on pay cap

3. A laptop/smartphone + wireless connection to leverage the world wide web (www.)
 
Smiling? I genuinely and authentically do so 
Feel the excitement?
 
Comment with a “SMILE!”  below!
 
I just want to make it known there is another way of life. Especially right now.
Commenting with a “SMILE”  below,
I will personally send through a message and fill you in with all the details so we can decide together how to move forward, so you can trade your paycheque for your smile back too!
Comment “SMILE” below.
 
What are you waiting for? Make your trade and smile more!
LONG TEXT AD (VERSION 7)
 
99% of info about starting a business online is (insert poop emoji)…seriously!
 
Fancy websites, tons of software, elaborate marketing “funnels”… 
 
Listen, I’ve been using a simple 1 page template to launch new businesses online… even when I don’t have my own product to sell!
 
(insert rocket emoji) Are you ready to finally LAUNCH your own online biz?
Grab the FREE training here >>  (insert link)
 
On the call you’re discover:
• How I launch new online businesses with nothing but one simple page (even if I don’t have something to sell)…
• How I setup this page in just a few minutes (still works if you have ZERO marketing or tech experience)…
• How to get a virtually unlimited amount of hyper-qualified traffic to your page
 
Save your seat right now, because this training won’t be around forever.
 
Just visit (insert link) 
to save your seat asap.
 
See you there!
(insert name)
LONG TEXT AD (VERSION 8)
 
YOU ARE NOT MEANT TO STRUGGLE
 
In sales, our goal is to generate leads and keep filling our pipeline.
If we don’t consistently fill our pipeline, lead flow stops (insert stop sign emoji). 
When lead flow stops (insert stop sign emoji), cash flow stops (insert stop sign emoji).
I know for a fact, especially in my industry, prospecting is a way of life.
 
(insert stop red X emoji) Some do it the hard way.

(insert stop red X emoji) Some burn themselves out acquiring business.

(insert stop green check emoji) Some work smart.
 
I am here to tell you that you are not meant to struggle.
The answer is AUTOMATION (insert robot emoji).
 
Automation, together with a system, means you will be filling your pipeline easily and consistently, without much effort.
 
Do this everyday, then you have a steady source of income.
 
I’ve cracked the code, along with many other people, in different industries.
Do you want 100 leads coming to look at your business every month?
 
Join my private group (insert hand pointing down emoji)
(insert link)
LONG TEXT AD (VERSION 9 – (Geared towards network marketing)
 
You absolutely LOVE your business. 
 
The products. 
The people you get to work with. 
The flexibility. 
The additional income. 
 
There’s just one REALLY BIG problem: growing your downline is really, really hard.  
 
You constantly have to… 
– Host parties
– Sell to your friends and family
– Cold call random strangers
– Post incessantly on social media
 
You can’t REALLY achieve the level of freedom that you want.  
 
You just can’t seem to connect with enough truly interested prospects in order to grow your team to the size you need.  
 
Simply put, you don’t have enough qualified leads.  
So you feel frustrated.  
Burned out.  
 
Like you’re on a treadmill, running full speed but never getting anywhere.  
Like you’ll never achieve the true success you envisioned when you first started.  
You wonder if maybe you’re not really cut out to be a network marketer.  
 
Something REALLY needs to change… 
 
You need to move away from PUSH MARKETING, where you’re constantly having to push hard to get new leads…
 
… to PULL MARKETING, where you effortlessly attract new leads.
 
You need a Client Attraction System. 
 
Learn More: 
(insert link)
 
The original business model made new again.
 
I connect buyer and seller. All online. 24/7. Tons of countries.
 
Think about it. There’s billions of people that buy stuff.
And there’s millions of people that sell stuff.
I just help the seller find the buyer.
 
Using 1 simple Facebook ad.
Using 1 simple sales funnel.
Selling 1 simple product.
And the sales flow.
All on auto-pilot. Hands free.
(As long as everything looks legit… and is legit.)
Don’t worry I’ll show you how to do all this in a second.
 
Now, you’re probably thinking…
“Yeah but what’s in it for you?”
“If it works so well why don’t you just keep it to yourself?”
 
Okay good point… but guess what.
I still do it. And I teach it. Why?
I can make more money doing both.
Because I don’t teach people for free…
 
But here’s the good news.
My training costs roughly the same as a pair of sneakers or even less!
And hundreds of people have told me I should charge thousands.
Nah. I’d rather keep the barrier to entry low.
So I can help more people.
 
Of course I have a free training to start you off with. 
You can check it out here: 
(insert link)
LONG TEXT AD (VERSION 10)
 
LIFE CHANGE OVERLOAD!
 
Think for a minute… how many people can say they have found a business opportunity that has changed their life?
I am going to take a wild guess that most will answer that with a good ol’ hard nope.
 
I came into this for the business opportunity and little did I know a major part of the journey was going to be a total mindset shift to allow uncapped abundance into my life.
And that it did.
 
Just before reading on, I am not here to “convince” anyone.
I just want provoke a thought for a moment.
 
Inform + educate that there is something else out there other than conforming to what we have been told we are supposed to do with our lives.
…working to build someone else’s dream.
 
When instead we could be building and growing our own businesses on our own time, our own terms utilizing something we handle every single day… a laptop or phone
 
…aka the laptop lifestyle.
 
These are the things I know:
I don’t want to wait until my golden years to enjoy life.
I want to continue to permanently reverse years of a negative mindset that had prevented me from incredible abundance and fulfillment in all aspects of my life.
I want to bring value to the table.
I want to inspire people.
I want to live life on my terms.
I want my team to achieve everything they want – more time with loved ones, the ability to travel more, a flush bank account, building a life and a legacy of abundance…
 
I remember exactly what it felt like having a mindset that attaining these things were “hard”.
The more I said it was hard, the harder it became.
To the point it sent me into a downward spiral.
 
I believed it so much that I created subconscious blocks that prevented me from ever attaining anything I wanted.
 
I repelled abundance and happiness and just fell back into building someone else’s dream all while watching my bank account drain.
 
But this business, this platform has taught me to reverse my mindset that was holding me back as long as I was willing to take action, put in the work, stay determined and committed, be real with myself, and dig deep into the what has been blocking me from abundance my whole life.
 
I remember the exact moment that everything changed for me permanently… one of my mentors said something to me that just clicked for me.
 
Even if your journey with me stops right here on this post I want to share those words
“Flow through life like it is effortless and easy.”
 
My new mantra.
 
So, start flowing.
 
And work on it…
 
Every…single… day!
 
Ready for your life change? Comment “LIFE CHANGE!” and I will reach out directly to you or feel free to send me a message!
 
Want to get right to the nitty gritty? That works too! Watch our motivating 60+ minute masterclass hosted by our team leaders in Canada and the US.
(insert link)
 
PS They are the ones who gave me my new mantra 
 
LONG TEXT AD (VERSION 11 – Holiday Themed)
 
WANT MORE FOR THE NEW YEAR?
 
Travel more, more time with family, more in your bank account? I can help!
Why Wait Until The New Year To Start Something New?
 
How may times do we say…
“Oh, I’ll wait until the New Year. New Year, New Beginning!”
 
And that turns to..
“I’ll wait until the first of the next month.”
 
And then… we all know what happens.
“Okay, after this weekend.”
Nope.
“Oh, shoot… tomorrow… I will start tomorrow…”
All too familiar if you ask me!!
 
The more I set dates to start something the more I made excuses and postponed the start day.
 
I definitely was this person. I didn’t want to be this person anymore. So I stopped.
Cold turkey.
 
If I TRULY wanted to do it. TRULY wanted to change something why wouldn’t I want to be doing it right then and there in that instant… that moment?
Because I either created self doubt, limiting beliefs or TRULY didn’t want it that BADLY.
 
So it if it self doubt and limiting beliefs? THROW THAT OUT THE WINDOW! NOW!
Shift starts now!
TRULY want it?
Start Today!
 
I mentor men + women determined to attain their “MORE” as social media business owners!
 
Hundreds started as a side gig and are now living the laptop life full time.
No experience necessary. Our digital educational academy platform provides the all the tools + training to launch and grow a thriving business online utilizing a a 3-step laptop formula.
 
Must Be:
(insert check emoji)A Go-Getter

(insert check emoji) Keen on Personal Development

(insert check emoji)Willing To Live A Healthy + Inspiring Lifestyle

(insert check emoji)Open to Learn + Apply simple social media marketing skills
If this sounds like a good fit, then let’s chat!
 
Comment “MORE” below and I’ll reach out personally with details.
OR
Tap the “LEARN MORE” to register right away for our complimentary 40 minute informational training masterclass.
 
Let’s build a legacy from the kitchen table playing with our kiddos, or a beach… sipping margs!
 
Talk soon!
(name)
LONG TEXT AD (VERSION 12 – Holiday Themed)
 
Why Wait Until The New Year To Start Something New?
 
How may times do we say…
“Oh, I’ll wait until the New Year. New Year, New Beginning!”
 
And that turns to..
“I’ll wait until the first of the next month.”
And then… we all know what happens.
“Okay, after this weekend.”
Nope.
“Oh, shoot… tomorrow… I will start tomorrow…”
All too familiar if you ask me!!
 
The more I set dates to start something the more I made excuses and postponed the start day.
 
I definitely was this person. I didn’t want to be this person anymore. So I stopped.
Cold turkey.
 
If I TRULY wanted to do it. TRULY wanted to change something why wouldn’t I want to be doing it right then and there in that instant… that moment?
Because I either created self doubt, limiting beliefs or TRULY didn’t want it that BADLY.
 
So it if it self doubt and limiting beliefs? THROW THAT OUT THE WINDOW! NOW!
Shift starts now!
TRULY want it?
Start Today!
CATCHY HEADLINE EXAMPLES
 
Learn how to build a successful online business from real people who have done it.
 
How To Build A Business Friggen Fast!
 
Do NOT Try And Sell Anything Online Until You Watch This!
 
How I Create Profitable Online Businesses in 7 Days
 
Life is Expensive!
 
For a limited time we are giving this training away…
 
People Are Going NUTS Over This Advertising Workshop.
 
How I Built A Biz Online + Am Living My Dreams!
 
Build + Grow Your Own Laptop Business Today!
 
Learn How We Became Entrepreneurs!
 
This Is How I Started Social Media Marketing!
 

I. Sample Ad Videos

These are some great examples of video ads from members of our team.  Use these for inspiration to make your own ads.

 
Videos shouldn’t be something you dread.  Have some fun with them.  It’s your opportunity to shine – and let’s be honest – if you didn’t have something to say – you wouldn’t be here.
 
Say it.  Own it.  Show the world how special you are.  And remember – we’ve always got your back 😉
 
It must be said that a lot of members have had success without using videos in their ads.  What works for you today may not work tomorrow – so just roll with things and try a variety of styles.
 
In many cases, your ad is what “hooks” a lead – and brings them to your page – your page’s followers are your warmest market.  So make sure you’re marketing to them – with videos, stories, shared articles of interest, photos of your journey, etc.  Let them get to know you, trust you, and even like you enough to take that next step and register for the webinar.

Note: NEVER use someone else's video.

Christina

Rawan

Ryan & Deby

Chicaco

Nathan

Mike & Darren

Garrett & Jill

Karen

Mike & Darren

Paul & Helena

Leigh & Dylan

Leigh Anne

Karen & Chris

Brad

Kari

How To Create and Edit Cool Social Media Videos

JP

JP 2

Tech Tips

Photo
Create Facebook backgrounds, posts, ebooks, articles, etc – www.canva.com

 
NOTE: If your text or graphics are too far to the left or right, they will be cut off in the mobile feed. Here is an app that solves that problem. It shows you the limits for text to show up on mobile. With the free version you can download 5 edited images per month. From the available templates you can create social media posts, infographics, social media headers, and social and display ads (similar to canva but with a simpler interface) – https://snappa.com
 
Here is another good app for images with similar options. It also gives you access to 2.2 million high quality, royalty free, images plus 100K quotes. The free version doesn’t have templates, but it lets you download 10 images per month – https://getstencil.com
 
 
Video
Reduce video size without losing quality – http://www.videosmaller.com/

 
 
 
Create professional looking videos – Google “Viddyoze”
 
Download professional video footage to use in your videos – https://www.videoblocks.com/
 
When you’re deciding how to film your video, it’s important to consider your target audience and where they’ll be watching. If your content is going on your Instagram story, keep it vertical (portrait). If it’s going on YouTube, make it horizontal (landscape).
 
 
 
Something to Hold Your Phone for Selfies, Webinars, and GoLives

Tripod – Selfie Stick

These are an absolute must for your business.  Get yourself some kind of selfie stick that also has tripod legs, so that it will hold your camera up on a flat surface.  Also, get one that has a blue tooth remote so you can start the camera while you’re in front of it.
 
Large Lighting – for Webinars, GoLives etc

Studio Lighting

If you are coming on the webinar especially – you want to make sure that your testimonial is as great as possible.   Lighting is key!   This type of lighting is great because it folds down and is easy to store.   
 
Small Lighting – for Selfies, Webinars, and GoLives

Selfie Light Ring Lights

These are awesome!  You can clip it onto your camera or onto your laptop and they light your face evenly for your video!  There are several varieties available on Amazon, etc.
 
 
Subtitles For Your Videos
Lots of options!!
 

Facebook

Facebook is now adding subtitles automatically.  You can edit Facebook subtitles after the video is published. Free.
 

Rev.com

This is an online service that will provide closed captioning to you very affordably.  Be sure to ask for Closed Captions and not Subtitles.

Subtitle Edit Pro

 
Available from the app store at a cost – but this will allow you to add your own subtitles for your videos.
 
Video Editing Software
Options For Mac and PC Users
Mac users can use iMovie which comes pre-installed on all macs, to edit video.
Mac users also have Quicktime pre-installed on their computers which can be used to easily clip the beginning or end of a video.
PC users must install software for video editing. Members of the community have had good experience with PowerDirector 15.
 
Downloading Video
I.e. – From Facebook

Downloading videos from sites is sometimes necessary.  Make sure that you have permission before you do so.  The ways to do this are constantly changing, but currently this site will allow you to download video from Facebook:  http://www.downvids.net/.