The capacity to learn is a gift …The ability to learn is a skill … The willingness to learn is a choice.
Facebook – Advertising
Staying Safe While Advertising on
Facebook
Always Avoid These Words When Building Ads on Facebook:
• FREE (change to ‘Complimentary’)
• No-cost and/or 0 cost, Zero cost
• Shocking, Crazy, Struggling, Stealth, Secret
• Quit job, Fire boss, Get rid of your job, Job, 9to5
• Work from home
• Online business (change to ‘successful business’ or ‘digital business’)
• Opportunity
• Prosperity
• Freedom
• Retirement (change to ‘Golden years’)
• Sick and Tired, Stress, Anxiety, Struggle
• Facebook, Google, Yahoo or any other online brand (change word to ‘Timeline’, ‘Newsfeed’, ‘Social media’)
• Warning
• 90% done system, 90 percent automated, (change to ‘Most of the heavy lifting done for you’)
• Do not mention any specific health conditions such as cancer, etc.
• NEVER use money bag emojis, dollar sign emojis etc. I would not use any emojis at all
• You, Your (limit to 1 and change to I, we, us)
• Click
• Like (being looked at as click bait)
• Step by step (instead use ‘’user friendly’’ or ‘’excellent thorough training’’)
• CEO, Manager, Online Business Owner
• Networking Business
• RAT RACE
• Works while you sleep , works while sleep
• No experience necessary/needed (instead ‘’we teach people from all industries’’ or ‘’folks from various industries are learning’’)
• The best part is, it can be managed from anywhere in the world on a laptop/cell phone and wifi connection
• No bugging family and friends
• system provided that works 24/7
• Do not use any Hashtags #
Always Avoid These Words When Building Ads on Facebook:
Facebook does not like posts asking for Shares, Comments, and Likes. They do not want you to ask a question when doing your "Likes Campaign". They prefer statements and never to call people out with a question (try to avoid it).
Try to avoid using a credit card previously connected to a disabled ad account.
For new ad accounts, don’t create too many ads in your first campaign. Start with a low number of split test variations and slowly increase the number of ads you create.
Drastically changing your advertising habits from a couple ads per week to hundreds per day can be flagged by Facebook.
Make sure the name and billing zip code on your credit card matches the name and billing/company info you provided to Facebook.
Keep your credit card valid with available credit.
Always Avoid These Words When Building Ads on Facebook:
Enagic (Workplace)
GAZ (The Ace initiative)
Weeks 7 and 8 – Lead Generation Ad
The “Best Practice” for earning trust as a business on Facebook is with gradual advertising activity.
Follow these steps for advertising safely and successfully on
• 2 weeks: Pre-Advertising Stage – Posting 3 times Per Day
• 2 weeks: Engagement Campaign – Likes or Existing Post
• 2 weeks: Messages Campaign
• 2 weeks: Lead Generation Ad – YOU ARE HERE
• Conversion Ad – We suggest that only after this 8 week (2 month) period and gradual advertising activity, then test a Conversion Ad.
Note: Before submitting an ad to Facebook for approval, always make sure to refer to the list of words to avoid – it is updated frequently. To comply with Facebook policies and to reduce the risk of disapprovals, make sure that all text and videos do not contain these words. Even spoken videos are screened for flagged words, so do not say any of the words in a video. Find the list in the Training Site Tab – Facebook Advertising > Staying Safe While Advertising on Facebook.
NOTE: Now is a good time to add your story biography to the About Section on your page. You can also add your landing page link to the About Section. When you run a Lead Generation ad, people may look up your page, and it will be advantageous for them to know a little bit about you, and see that you have a webpage.
CREATE YOUR CAMPAIGN
This shows Facebook that the platform users are now comfortable enough with your page to share some private information including their name and email address.
Privacy Policy can be found on your landing page. Scroll down and click on the “Privacy Policy & Disclaimer”.
How To Get Your Leads Off Your Business Page
How to Get Your Lead Ads Forms from Your Mobile Device
Setting Up a Call To Action Button and
Auto Responses on Your Business
Page
Call-to-action button:
This function on your Facebook page is used as a way for people to organically take a desired action once they are on your business page. The option you decide to use will depend on your stage in business and or your comfort level interacting with potential leads/buyers.
We do not recommend adding a button to your page before 8 weeks of consistent page and advertising activity, as laid out in the training prior to this tab.
Auto responder:
This is an optional feature that we can use to ensure we are engaging potential leads immediately when they contact us through messenger. This is important not only to build an initial connection with potential leads, but also Facebook tracks the response time of businesses and displays a response rating on your business page.
Do Not put your website link in your auto response, doing so may cause your business page to be flagged by Facebook.
Create a Second Business Manager for Backup
Congratulations! You’re ready for the next step – Conversion Ads. This type of ad will direct your potential leads directly to your landing page to sign up for the webinar and be registered in your funnel.
This is a good time to create a backup business manager.
2. Click on Create New.
3. Use a different email address that is not connected to any other business manager you have created previously.
4. Follow same steps as the video below.
Verify Your Domain on Facebook Meta
Facebook requires advertisers to verify ownership of their website. This is called Domain Verification and it is done by adding a Meta-Tag Code to the DNS settings on your website.
NOTE: ALWAYS be sure to select the correct business manager you want to be working in.
If you are not particularly tech savvy or are uncertain in your skill level please verify the steps with your mentor prior to proceeding. If you make a mistake while in your DNS settings it could potentially cause a disconnect of your domain from your funnel, and you would then need to work with GoDaddy to correct the error.
NOTE: If you do not see the green verification button at the bottom of the page, please resize your page.
Facebook Meta Conversion Tracking
STEP1
Create Your Facebook Pixel
NOTE: Chrome browser works best for this business. Download Here
The Facebook Pixel is a tool that tracks the conversion events generated from your Facebook Conversion Ads, gathering data for you when a lead signs up into your funnel.
Step 1 – Click here: https//:business.facebook.com/ads/accounts
Step 2 – Watch below videos – Option 1 and Option 2. There are a couple of different ways to create a Facebook pixel. You DO NOT need to use the steps in both videos – simply use one or the other.
Step 3 – Once you have followed the steps to create your pixel code and saved it to a document/ notepad page, please continue with each following process in this tab carefully to ensure that domain verification AND your pixel are completed and applied properly.
Option 1 - Through Business Settings
Option 2 - Through Events Manager
STEP2
Submit Your Pixel Using the
STEP3
Create your Pixel Event
NOTE: ALWAYS be sure to select the correct business manager you want to be working in.
STEP4
Confirm and Assign your Facebook Pixel
NOTE: ALWAYS be sure to select the correct business manager you want to be working in.
Final Step Before Running Ads:
Check Your Pixel
Facebook has partnered with Google to provide an invaluable tool: The Facebook Pixel Helper.
This is an extension to add to the Chrome browser. It will allow you to test that your pixel is actually firing. Watch the following video to learn how to install and use this valuable tool.
The Pixel is always placed on the Thank You page, NOT your Landing page (first page). The Thank You page is the page that people are taken to after they register on your Landing page.
To check the pixel, either type in the URL of your Thank You page, or register on your Landing page.
*** COPY & PASTE THE URL OF YOUR THANK YOU PAGE INTO A NOTE SOMEWHERE SO THAT YOU CAN CHECK THE PAGE AGAIN IN THE FUTURE IF NEED BE ***
NOTE: Make sure your ad account and your pixel code on your Thank You page matches. Follow the instructions below.
Creating a Conversion Ad
*** IMPORTANT ***
Only run a Conversion Ad when your business page is
AT LEAST 2 months old.
The “Best Practice” for earning trust as a business on Facebook is with gradual advertising activity. The Conversion Ad format requires the highest level of trust, therefore, must be the last step.
Follow these steps for advertising safely and successfully on Facebook:
• 2 weeks: Pre-Advertising Stage – Posting 3 times Per Day
• 2 weeks: Engagement Campaign – Likes or Existing Post
• 2 weeks: Messages Campaign
• 2 weeks: Lead Generation Ad
• Conversion Ad – We suggest that only after this 8 week (2 month) period and gradual advertising activity, then test a Conversion Ad. – YOU ARE HERE
Note: Before submitting an ad to Facebook for approval, always make sure to refer to the list of words to avoid – it is updated frequently. To comply with Facebook policies and to reduce the risk of disapprovals, make sure that all text and videos do not contain these words. Even spoken videos are screened for flagged words, so do not say any of the words in a video. Find the list in the Training Site Tab – Advertising > Staying Safe While Advertising on Facebook.
When making a Conversion Ad, always aim for a “Positive User
Do not spam or mislead the audience
Keep ads authentic and positive
Follow all the Facebook Policies carefully
Follow the pointers in our training site
Additional Notes:
Before launching any ad, review your text (ad copy) by consulting the list of words and phrases to avoid. This can be found in our Training Site and often updated, so consult this list for every ad written:
Main Tab: Facebook – First Steps
Sub Tab: Staying Safe While Advertising on Facebook
If you encounter ad disapproval, go back to the Engagement Campaigns to increase the page activity and platform trust, and continue to grow from there.
It’s a good idea to read and understand Facebook Advertising Policies before advertising: https://www.facebook.com/policies/ads/
How to Prepare for Your Conversion Ad
Launching Your Conversion Ad on Facebook
Creating a Facebook Conversion Ad on Messenger with Send Message Option
NOTE: Dropping a link in a Flock chat with an unrelated purpose is grounds for immediate removal from that chat.
Success Strategies
Replay From Mastermind
Download Ad Tracker Sheet
Download Resource
Download PDF Slides
Download Resource
Creating a Post Engagement Ad on a Seasoned Page
Step 1 – Create a post on your business page that you would like to turn into an ad.
Step 2 – Watch video.
Message Ad for a Seasoned Page
Here is a tutorial on how to do a Message Ad. It can be used as an alternative to an Engagement Ad as it does not take someone off the Facebook platform. This can also be used to warm up a new ad account or to keep an alternate ad account active as it does not need to be done on the ad account with a pixel.
Note: You don’t need a pixel to run a Message Ad
Features of Facebook Adverts Manager App
Ad Seasoning
NOTE: Dropping a link in a Flock chat with an unrelated purpose is grounds for immediate removal from that chat.
Copy and paste your Facebook ad/post URL in the following Flock channels:
Flock Channel to get Ad/Post Seasoning:
• Seasoning Ad
• Post Engagements
How to Find Your Facebook Ad URL and See the Full Ad
Dynamic Creative Tool
Facebook Dynamic Creative Ad – A Testing Tool
A Dynamic Creative Ad can contain:
From 1 to 10 images/videos
From 1 to 5 primary texts
From 1 to 5 headlines
From 1 to 5 descriptions (sub-headlines)
From 1 to 5 Call-To-Action buttons
As the ad gets reach, Facebook tallies the results of each tested component, in Ads Manager. After running the ad long enough, the results will highlight which components are most successful with your selected audience.
Choose each of the parts that had the best results, and make a new ad with the most successful headline, most successful image, etc.
Notes:
• This tool can be used with Conversion Ads or Traffic Ads only.
• This does not test the audience’s demographics or interests.
• This will not test Facebook algorithm. However, it can be duplicated with the 1-1-4 system found in the training, in order to accomplish an algorithm test at the same time.
• Each and every component will be reviewed by Facebook for approval, just like any other ad format.
• Facebook does not charge any extra fees for having all the extra components being tested.
• It cannot be shared for ad seasoning because it is an ever-changing ad. There is no permanent combination and therefore Facebook cannot provide the regular shareable link.
How to Build a Dynamic Creative Ad
How to See the Results of Your Ad Components
Advertising on Facebook - It's Like
Fishing!
How to Reuse Facebook Ads with the
Most Social Proof
Ad Sticking, Editing, Duplicating,
Scaling, Analyzing Statistics
Facebook Targeting
To download your complete guide to Facebook Ad Targetting [Click Here]
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