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Facebook Essentials

A. Best Practices for Facebook
B. Facebook Page Posts
C. Setting Up Content Moderation
D. Meta/Facebook Blueprint Course
E. Glossary for Facebook

Best Practices for Facebook

Congratulations! You’re ready to establish yourself as a business person and an advertiser on the Facebook Platform. In the next few weeks, this training will guide you through the steps. It’s important to follow the steps and guidance very carefully for best results.

The “Best Practice” for earning trust as a business on Facebook is with gradual activity in very specific steps.

Ongoing and authentic activity on Facebook is important for the platform to see that you are a real person who is going to provide value on the platform.

 

The first thing to do is to make posts on your page 3 times daily. Continue the training for posting tips.

Continue posting on your page for 2 months consecutively, even as you move forward through the training and begin setting up on other platforms. Do all at the same time to effectively establish yourself on multiple platforms

Note: Do NOT put anything in your About section. Do not mention business in any way. This will be introduced at the appropriate time in the training.

Facebook Page Posts

Tips for Posting on Your Page

At this early stage, you are NOT posting about business. You are introducing yourself as a real person that others can relate to. It is important to first share about yourself, your interests, your life goals and dreams, your WHY as was explained in the Introduction section of this training. If you don’t remember the WHY video, it is a good idea to go back and watch it again. This is the foundation of Attraction Marketing.

 
Remember, you are using attraction marketing, also known as lifestyle marketing. This step is designed to establish your page and your brand. Posting about  subjects that your potential leads will enjoy, will encourage them to follow you or connect with you in future.
• Make posts that will relate to people like you
• Let them see who you are and what’s important in your life
• Be authentic
• Create curiosity
• Keep your content positive always
• Use bright and colorful pictures
• Avoid the use of motivational quotes as much as possible
• During these two weeks, do not mention business
• Refer back to the intro video “Facebook Audience and Page Posts” if you need a reminder
• Be sure to limit sharing links that take people off the Facebook platform – i.e. YouTube videos, news articles, etc.
You are now beginning to build a business relationship with Facebook. Below is a list of words that, in our experience, are frowned upon. We will recommend reviewing this list frequently throughout this training to support you in creating Facebook-compliant content and ads.
 

Always Avoid These Words When Building Ads on Facebook:

• Money, Wealth, Cash, Income, Financial, Finance, Rich, Dollars, Paycheck, Paycheque, Pay check

• FREE (change to ‘Complimentary’)
• No-cost and/or 0 cost, Zero cost
• Shocking, Crazy, Struggling, Stealth, Secret
• Quit job, Fire boss, Get rid of your job, Job, 9to5
• Work from home
• Online business (change to ‘successful business’ or ‘digital business’)
• Opportunity
• Prosperity
• Freedom
• Retirement (change to ‘Golden years’)
• Sick and Tired, Stress, Anxiety, Struggle
• Facebook, Google, Yahoo or any other online brand (change word to ‘Timeline’, ‘Newsfeed’, ‘Social media’)
• Warning
• 90% done system, 90 percent automated, (change to ‘Most of the heavy lifting done for you’)
• Do not mention any specific health conditions such as cancer, etc.
• NEVER use money bag emojis, dollar sign emojis etc. I would not use any emojis at all
• You, Your (limit to 1 and change to I, we, us)
• Click
• Like (being looked at as click bait)
• Step by step (instead use ‘’user friendly’’ or ‘’excellent thorough training’’)
• CEO, Manager, Online Business Owner
• Networking Business
• RAT RACE
• Works while you sleep , works while sleep
• No experience necessary/needed (instead ‘’we teach people from all industries’’ or ‘’folks from various industries are learning’’)
• The best part is, it can be managed from anywhere in the world on a laptop/cell phone and wifi connection
• No bugging family and friends
• system provided that works 24/7
• Do not use any Hashtags #
 
Have fun creating!

Be sure to post on your page 3 times every day.

That next step will be found later in the training at the appropriate time. It will help you begin to increase your followers. You must continue to post on your page 3  times every day, even as you take those next steps. 

Follow each tab and sub-tab in this training site one-by-one for best results.

Some people like to ask for post engagement. This is a choice, not a necessity. It is advisable to build organic engagement. (Having too much Dream Team support only tells the Facebook algorithm to show your content to them, as opposed to a new audience!)
 
If you decide to solicit engagement, we encourage the following methods:
 
· Ask in your coaches team chats or groups.
· Ask your friends and family to support your new page.
· After your Facebook page is aged with daily content 3x a day for the minimum time frame outlined in future training tabs, you can run an Engagement Campaign for more followers.
 
NOTE: Never request business page likes, post or seasoning (Likes, Comments, etc), in any Flock chat, other than a chat that is designed only for that purpose. Every Flock chat has a very specific purpose. Never message someone privately in Flock, Facebook Messenger, or any other platform, to request engagement.
NOTE: Dropping a link in a Flock chat with an unrelated purpose is grounds for immediate removal from that chat. 
 

Setting Up Content Moderation
on Facebook

After watching the above video, download the text file below – copy the page modifiers, and paste them into your Facebook page modifier section. 
 
NOTE: If you are multi-lingual, you may want to also translate these words into your own language and paste them into the same section.
 
 
 

How to Restrict or Narrow Your Marketing to Specific Countries

How To Disable Reviews

It’s a good idea to disable Reviews for your Business Page if you are a newbie.  You can activate it once your business has been running for a few months.

Meta/Facebook Blueprint Course

Learn how to get the best success from Meta/Facebook platform with the help of their FREE BLUEPRINT COURSE and also gain credibility as an advertiser by completing the modules.

Click here to get started:

Glossary for Facebook

Ad Set
The criteria you choose, to define the audience that Facebook should deliver your ad in front of, including location, gender, age, language, and interest targets, select placements on the platform, schedule, and also your ad budget.
 
Ads Manager
The section of a Business Page where all aspects of ad campaigns are created and edited, and the related performance reports are found.
 
Ad Relevance Diagnostics
The reporting system for ad performance, found in Ads Manager. Categories are: Quality Ranking, Engagement Ranking, Conversion Rate Ranking.
 
Business Manager
The section of a business page that is connected to a personal profile and provides that person with an overview of all your business details and activity, including ad accounts and admins, ad receipts, billing info, etc.
 
Business Page
A personalized presence for your business, that allows you to promote your brand and advertise your professional offer while keeping your personal profile for personal activity.
 
Business Suite
The software that lets you manage your Facebook, Instagram and Messenger accounts in a single place, including your posts in the newsfeeds, engagement, reviews, adding Business managers, and all other admin and advertising functions.
 
Campaign
The complete structure for creating and launching an ad, including the objective (Engagement, Lead Generation, or Conversion), the Ad Set (Audience and Budget), and the Ad itself.
 
Conversion
The result of someone entering a name and email address on a landing page, directly from a Facebook ad. (In the Dream Team, we call this a ‘Lead”.)
 
Conversion Event
This defines the specific action that the pixel will track and report on. For our use, the pixel keeps track of when someone signs into your landing page directly from a paid ad.
 
Cost Per Result
The total cost invested into an ad, divided by the number of results (Impressions, Clicks, Conversions, or Video Views) an ad has generated. (CPC = money invested / result)
 
Daily Budget
The average dollar amount set by the advertiser to be spent per day on an ad. Facebook will spend very close to the daily budget amount every day, varying plus or minus only slightly.
 
Engagement
Any interaction from others with your page or posts, such as comments, reactions (Likes, Hearts, Laughing), and sharing.
 
Engagement Campaign
An ad objective designed to increase the engagement on your business page, such as gaining more followers, more comments and reactions on a specific post, or watching a Go-Live event.
 
Frequency
The average number of times each person saw your ad.
 
Impressions
Measures each time an ad is shown.
 
Meta-Tag
A code of text provided by Facebook that is required for running conversion ads, and when applied to your landing page, allows you to verify your domain on Facebook.
 
Organic Like
A thumbs-up or Heart reaction that happens without paying for them through advertising. Organic = free.
 
Pixel
A code provided by Facebook that tracks leads generated from conversion ads. When your Thank You page opens after someone registered on your website, the pixel counts this as one lead, and is shown in the Ads Manager reporting section.
 
Pixel Helper
An add-on tool that functions only on the Chrome web browser, which, after installed, allows you to confirm the Pixel ID on your Thank You page, and confirm that the pixel is firing (working).
 
Placement
This is where your ad is shown on the Facebook platform, for example, in the mobile news feed, desktop news feed, the right column, Audience Network, instant articles, on Instagram or in Messenger.
 
Reach
The number of people who saw your page or one of its posts in their News Feed, or who went directly to your business page.
 
Scaling
Increasing your ad budget incrementally.