Instagram Marketing (Business Focus)

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Instagram Marketing (Business Focus)

Instagram Marketing (Travel Focus)

Instagram With A Business Focus

Create an Instagram Business Account and link it to Facebook Meta to reach a wider audience

ADDITIONAL TIPS FOR IG SETUP

Use the same profile photo as on your Facebook business page for consistency. Make sure this photo is a clear and professional photo showing your face and eyes (no sunglasses). DO NOT USE A LOGO.

Choose a category that best describes you: Entrepreneur, Business Consultant, or Public Figure.

Your bio: Have fun with this! Keep the wording short but tell your followers who you are in a few words and even use some fun emojis.

Link: DO NOT add your InCruises link. Instead, add the link to your Dream Team landing page.

Why? Because if they get a sneak peak of what company you work with, there’s nothing stopping them from Googling InCruises and finding someone farther up the ranks than you, to sign up under them instead. Another reason is because we want them to go to your landing page, so that your funnel can send them emails signed by you, to create curiosity and build a relationship. Also, we can best track them through the system.

IG POSTS & PHOTOS

Instagram is a VISUAL platform! (also known as IG, Insta and the Gram)
It’s all about striking, good quality, clear photos. You can even use the built-in filters they give you when you’re posting, but not all photos require a filter.

It’s ideal to let your IG photos speak for themselves WITHOUT text on them because they’re more appealing to the eye, as seen in these examples:

(Zoom in on above image if required)

Filling your IG account with text heavy content makes your account look busy and spammy. Avoid posting in this manner:

(Zoom in on above image if required)

If you want to add text to photos, it’s best to keep them as the minority, and nice and clean like in this example. They’ll stand out and still remain tasteful, and the post becomes about the message.

(Zoom in on above image if required)

Don’t post every day. Posting on Instagram is not like Facebook where you need to post 3x a day. Over posting or even every day actually does not help in producing quality content or help your posts get seen by others on IG. So, what’s ideal? Posting around 3-5 times PER WEEK. Instagram is about visual media, quality over quantity. BUT like with all things, stay consistent on posting weekly.

What to post?

When it comes to the laptop lifestyle, and travel especially, think about what descriptive words come to your mind. Here’s just some…

Fun
Adventure
Culture
Happiness
Energy
Peace
Connection
People
Nature
Freedom

These are examples of things to keep in mind when you’re creating content! Posts need to illustrate and inspire these types of things!

(Zoom in on above image if required)

MARKETING ON INSTAGRAM

The same approach applies – like on Facebook, we need to provide VALUE and BALANCE.

DO NOT post only or mostly about travel. It’s too broad and if you don’t post anything else, it will look like you’re a travel agency – which you are not.

What you CAN post:

Your Instagram account is about you and your lifestyle. You can emphasize vacationing but include a balance of other content as well to showcase who YOU are and what your brand is!

What is your life outside of travel? Your other interests and hobbies, your family (hint: family shots tend to get a LOT of engagement!), your WHY and business-related images.

What you CANNOT post

**IT’S YOUR RESPONSIBILITY TO KNOW THE DO’S AND DON’T AROUND MARKETING, PLEASE LEARN THIS.

Examples of DON’TS:

The InCruises logo, the InCruises name or details of the program (we are using a comprehensive system, we are NOT promoting IC directly).

DO NOT use ‘’Paid to travel’’, ‘’travel for less’’ or ‘’travel for free’’ because InCruises are not a full service travel company and don’t include flights, train or other things that will be assumed with such phrases (substitute these for ‘’paid to vacation”, ‘’vacation for less’’ and ‘’vacation for free’’ instead).

DO NOT use ‘’50% off” or ‘’50% discount’’ vacations or cruises. Never use any specific amounts or percentages.

SEE THE INCRUISES DOCUMENT “MARKETING POLICIES AT A GLANCE’’ in the Resources Section of your inCruise back office.

TWO WAYS TO ADD TO YOUR STORIES

Instagram Post Shared to Meta

Meta Post Shared on Instagram

Instagram Stories

Instagram Stories are a carousel or slide show of content that lasts only 24 hrs at the top of your account. It turns your profile photo into a “button”, connecting followers to your stories. You can add as many as you like and they’ll play like a slide show one after the other.

Don’t overload your stories with too many. You can add up to 10 at a time however adding 10+ or more often results in people not sticking around to watch all of them unless they line up to tell a story and are really engaging. Ideally, use 4-6.

**TIP: When you publish your stories on IG you’ll see the option pop up asking if you want to share them directly to your Facebook business page stories as well with a click of a button. Or you can choose to leave them on IG only.

TWO WAYS TO USE IG STORIES:

Send a regular IG post to your stories for more reach! Once your post is published, use the arrow to ‘’send’’ it to your stories and add whatever details you want from there.

Create an IG story with a direct upload Once your post is published, use the arrow to ‘’send’’ it to your stories and add whatever details you want from there.Simply click the home button, then swipe right to enter your stories and start creating. Click your photos in the bottom left corner to access your camera’s photos to choose which you want. Choose one photo or more. The numbers will show you the order they’ll appear. Click the arrow at the bottom right to enter the next step.

The media on the bottom you can click on each one to create from there. If you decide to delete one of them, simply highlight it on the bottom and gentle hold down your finger until you see the trash can appear above it.

Click on ‘Aa’ to add text
Click on ‘Sticker’ to add “giphys’’ which are animations.

Some of the most popular options include:

* Search for ready made stickers or others from the search bar.
* Add a question, quiz or poll for engagement.
* Tag someone if it’s relevant
* Add music

When you’re ready to publish, click the arrow in the bottom right corner!

Watch this video for a step-by-step tutorial:

ORGANIC REACH TECHNIQUES
HOW TO GROW MORE FOLLOWERS

HASHTAGS

Hashtags are the little code words that link posts to people who are searching for those words.

Instagram has a limit of 30 hashtags per post, but you don’t need to use 30 to be effective. Using too many also looks spammy and can annoy your followers. Using less than 5 limits the number of searches in which your post will appear. The ideal post has around 10 good hashtags.

Mix some hashtags with larger number of follows with those with less follows. If you only add those with high numbers your post will be less likely to be seen.

(Zoom in on above image if required)

Use hashtags on EVERY post you do! Don’t ever waste an opportunity for reach.

Here’s why you want to use hashtags….

Some people will go to the search bar and just search by hashtags for content of their interest. It’s almost like a mini visual search engine in Instagram. For example, if someone searched #bali they could get all posts from various people who used #bali on their posts. It’s in this way you can get free organic new followers on your account!

There are thousands of hashtags available on Instagram. Type the # key and search for any words or short phrases that are relevant to your post, to find ideas.

NOTE: Hashtags in stories don’t work the same way as on a post, so strategically it’s not beneficial to add hashtags in your stories for reach.

Instagram With A Travel Focus

Create an Instagram Business Account and link it to Facebook Meta to reach a wider audience

ADDITIONAL TIPS FOR IG SETUP

Use the same profile photo as on your Facebook business page for consistency. Make sure this photo is a clear and professional photo showing your face and eyes (no sunglasses). DO NOT USE A LOGO.

Choose a category that best describes you: Entrepreneur, Public Figure or Travel Service.

Your bio: Have fun with this! Keep the wording short but tell your followers who you are in a few words and even use some fun emojis.

Link: DO NOT add your InCruises link. Instead, add the link to your Dream Team landing page.

Why? Because if they get a sneak peak of what company you work with, there’s nothing stopping them from Googling InCruises and finding someone farther up the ranks than you, to sign up under them instead. Another reason is because we want them to go to your landing page, so that your funnel can send them emails signed by you, to create curiosity and build a relationship. Also, we can best track them through the system.

IG POSTS & PHOTOS

Instagram is a VISUAL platform! (also known as IG, Insta and the Gram)
It’s all about striking, good quality, clear photos. You can even use the built-in filters they give you when you’re posting, but not all photos require a filter.

It’s ideal to let your IG photos speak for themselves WITHOUT text on them because they’re more appealing to the eye, as seen in these examples:

(Zoom in on above image if required)

Filling your IG account with text heavy content makes your account look busy and spammy. Avoid posting in this manner:

(Zoom in on above image if required)

If you want to add text to photos, it’s best to keep them as the minority, and nice and clean like in this example. They’ll stand out and still remain tasteful, and the post becomes about the message.

(Zoom in on above image if required)

Don’t post every day. Posting on Instagram is not like Facebook where you need to post 3x a day. Over posting or even every day actually does not help in producing quality content or help your posts get seen by others on IG. So, what’s ideal? Posting around 3-5 times PER WEEK. Instagram is about visual media, quality over quantity. BUT like with all things, stay consistent on posting weekly.

What to post?

When it comes to the laptop lifestyle, and travel especially, think about what descriptive words come to your mind. Here’s just some…

Fun
Adventure
Culture
Happiness
Energy
Peace
Connection
People
Nature
Freedom

These are examples of things to keep in mind when you’re creating content! Posts need to illustrate and inspire these types of things!

(Zoom in on above image if required)

MARKETING ON INSTAGRAM

The same approach applies – like on Facebook, we need to provide VALUE and BALANCE.

DO NOT post only or mostly about travel. It’s too broad and if you don’t post anything else, it will look like you’re a travel agency – which you are not.

What you CAN post:

Your Instagram account is about you and your lifestyle. You can emphasize vacationing but include a balance of other content as well to showcase who YOU are and what your brand is!

What is your life outside of travel? Your other interests and hobbies, your family (hint: family shots tend to get a LOT of engagement!), your WHY and business-related images.

What you CANNOT post

**IT’S YOUR RESPONSIBILITY TO KNOW THE DO’S AND DON’T AROUND MARKETING, PLEASE LEARN THIS.

Examples of DON’TS:

The InCruises logo, the InCruises name or details of the program (we are using a comprehensive system, we are NOT promoting IC directly).

DO NOT use ‘’Paid to travel’’, ‘’travel for less’’ or ‘’travel for free’’ because InCruises are not a full service travel company and don’t include flights, train or other things that will be assumed with such phrases (substitute these for ‘’paid to vacation”, ‘’vacation for less’’ and ‘’vacation for free’’ instead).

DO NOT use ‘’50% off” or ‘’50% discount’’ vacations or cruises. Never use any specific amounts or percentages.

SEE THE INCRUISES DOCUMENT “MARKETING POLICIES AT A GLANCE’’ in the Resources Section of your inCruise back office.

TWO WAYS TO ADD TO YOUR STORIES

Instagram Post Shared to Meta

Meta Post Shared on Instagram

Instagram Stories

Instagram Stories are a carousel or slide show of content that lasts only 24 hrs at the top of your account. It turns your profile photo into a “button”, connecting followers to your stories. You can add as many as you like and they’ll play like a slide show one after the other.

Don’t overload your stories with too many. You can add up to 10 at a time however adding 10+ or more often results in people not sticking around to watch all of them unless they line up to tell a story and are really engaging. Ideally, use 4-6.

**TIP: When you publish your stories on IG you’ll see the option pop up asking if you want to share them directly to your Facebook business page stories as well with a click of a button. Or you can choose to leave them on IG only.

TWO WAYS TO USE IG STORIES:

Send a regular IG post to your stories for more reach! Once your post is published, use the arrow to ‘’send’’ it to your stories and add whatever details you want from there.

Create an IG story with a direct upload Once your post is published, use the arrow to ‘’send’’ it to your stories and add whatever details you want from there.Simply click the home button, then swipe right to enter your stories and start creating. Click your photos in the bottom left corner to access your camera’s photos to choose which you want. Choose one photo or more. The numbers will show you the order they’ll appear. Click the arrow at the bottom right to enter the next step.

The media on the bottom you can click on each one to create from there. If you decide to delete one of them, simply highlight it on the bottom and gentle hold down your finger until you see the trash can appear above it.

Click on ‘Aa’ to add text
Click on ‘Sticker’ to add “giphys’’ which are animations.

Some of the most popular options include:

* Search for ready made stickers or others from the search bar.
* Add a question, quiz or poll for engagement.
* Tag someone if it’s relevant
* Add music

When you’re ready to publish, click the arrow in the bottom right corner!

Watch this video for a step-by-step tutorial:

ORGANIC REACH TECHNIQUES
HOW TO GROW MORE FOLLOWERS

HASHTAGS

Hashtags are the little code words that link posts to people who are searching for those words.

Instagram has a limit of 30 hashtags per post, but you don’t need to use 30 to be effective. Using too many also looks spammy and can annoy your followers. Using less than 5 limits the number of searches in which your post will appear. The ideal post has around 10 good hashtags.

Mix some hashtags with larger number of follows with those with less follows. If you only add those with high numbers your post will be less likely to be seen.

(Zoom in on above image if required)

Use hashtags on EVERY post you do! Don’t ever waste an opportunity for reach.

Here’s why you want to use hashtags….

Some people will go to the search bar and just search by hashtags for content of their interest. It’s almost like a mini visual search engine in Instagram. For example, if someone searched #bali they could get all posts from various people who used #bali on their posts. It’s in this way you can get free organic new followers on your account!

There are thousands of hashtags available on Instagram. Type the # key and search for any words or short phrases that are relevant to your post, to find ideas.

NOTE: Hashtags in stories don’t work the same way as on a post, so strategically it’s not beneficial to add hashtags in your stories for reach.